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[White Paper] How To Build And Test An IT Disaster Communications Strategy
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Ashton Smith

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How To Utilize Your Emergency Mass Notification System When There Is No Emergency

Posted by Ashton Smith on Aug 6, 2019 8:57:00 AM

Companies typically purchase products and services to solve a specific problem or achieve a certain goal. However, when evaluating software solutions, it is worthwhile to look for what secondary benefits that same software can provide your organization. While this outcome may not always be a possibility, it is worth considering in order to gain a greater Return on Investment (ROI).

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Are Consumers Becoming Overwhelmed By Marketing Strategies?

Posted by Ashton Smith on Aug 5, 2019 3:59:21 PM

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

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