Microsoft Dynamics Solution to Help Customers Revolutionize Text Message Marketing Campaigns Through Advanced Capabilities, Integration
Align customer experience and expectations with customer service processes using Omni-Channel Communications
The idea or concept of Omni-channel communications is all the rage among marketers. While it might be the rage, talking about it and actually doing it are two different things. For one, many companies, and many marketers for that matter, are still working with silos of data. For example, they are using third party systems or point solutions for email newsletter campaigns, text message marketing programs, push notifications to mobile devices and postings to social media—which makes Omni-channel communications impossible. This is not only highly inefficient, but it leads to the same content being pushed down multiple channels. This is not what Omni-channel communications is all about. Further, the use of third party systems or point solutions highlights the fact that there is no single source of truth or 360 degree view of the consumer when it comes to communications. By utilizing a single source of truth CRM system like Dynamics CRM combined with Pocketstop’s Multi-channel Broadcast API, you can run true Omni-channel communications from one, centralized hub and have real reporting and visibility whether B-to-B or B-to-C. Omni-channel communications isn’t just a new buzz word—it’s a growing customer expectation.
If done correctly, the simplicity, versatility, personalization, measurability and effectiveness of text message marketing is sexy.
By way of introduction, my name is Brian Teague (@undergroundlair) and I’m Chief Technology Evangelist for Pocketstop. As a technology evangelist, one of my goals is to help companies better understand how they can leverage our Text Message Marketing, Loyalty and Rewards as well as our Multi-channel Mass Notification System solutions to solve common communication problems. During a recent sales call and during some subsequent research on Beacons and Apple Passbook, I was reminded of how sexy a solution text message marketing really is.
As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help potential customers and partners better understand our platforms and the infrastructure required to deliver them. Having said that, I would like to use this blog post to discuss Pocketstop’s RedFlag Notification System, running on Microsoft Azure.
As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help developers and potential customers better understand how to best leverage our platforms and combine our capabilities into a complete solution. Having said that, I would like to introduce you to the next-generation implementation of our Digital Offers capabilities and share with you some ways in which you can use the technology in your business. In this blog post, I will tell you why we built it, tell you what it is and how you can use it to drive revenue for your business and I will do it in less than 10 minutes.