Workplace violence is a growing concern for every industry in the U.S. Earlier this year, a former employee, who had just been sacked, opened fire at Henry Pratt Company in Illinois. The incident resulted in six fatalities, including the perpetrator. Six other employees of the plant were also injured.
The onset of June has ushered in this year’s Atlantic hurricane season in the U.S. In 2018, major hurricanes such as Florence and Michael caused catastrophic damage in the southeastern U.S. In the aftermath of these cataclysmic natural disasters, many businesses are still struggling to re-establish their footing. The hurricanes also caused significant loss of life and property.
The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including millennials and Generation Y.
The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.
Communication is one of the most important things when it comes to managing a facility. Its importance rises even further when we’re talking about a senior living facility. Senior citizens need your complete attention as they are even more vulnerable to injuries and diseases. This makes it necessary to have some strategies in place to handle internal communication efficiently.
A hospital is supposed to be a safe haven for patients as well as healthcare providers. However, incidents of workplace violence in healthcare facilities have become increasingly common. According to the Occupational Safety and Health Administration (OSHA), the healthcare industry accounts for as many violent injuries as all other industries combined.
In today’s digital age, most businesses are highly reliant on data, including personal information of their audience. In addition to collecting and processing consumer data, many companies also make money by selling this information. As a result, it is becoming increasingly crucial to protect the privacy rights of consumers.
One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.
Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.
An organization can face a variety of crisis. A single piece of paper can catch fire and bring an entire factory down. Even a single negative review on your Facebook page can drive potential customers away. Safeguarding your employees and brand reputation in such a scenario can be a herculean task. That is why it is crucial to prepare a solid crisis communication strategy in advance.