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How Can SMS Drive Multi-Channel Engagement?

5 minute read - Posted by Daniel Wagstaff on May 10, 2019 9:03:00 AM

We often underestimate the power of SMS marketing. However, it is the most preferred way of communication for all Americans who are younger than 50. While SMS marketing can help you reach your target customer, it can also help improve your overall marketing strategy.

While it may not be a good idea to keep pinging your customers now and then, it can help if done in moderation. It’s a good idea to mix things up and use SMS with other forms of marketing to increase your engagement.

Using a mix of channels can not only help in reinforcing your marketing efforts but can even create deeper connections with your customers. Here are some ways in which you can use SMS marketing to drive multi-channel engagement.

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1. SMS + Email

Email is one of the best ways to reach out to your customers. Being a preferred channel of communication among users, email can be a great way to get leads. Combine that with SMS, which is a channel with high engagement, and you have a lethal combination.

You can use email marketing to identify your most loyal customers. These are the ones you can then target using your SMS marketing campaign. Not only is this method effective but it even saves you some valuable budget.

This is because email is a relatively less-expensive channel of marketing and can help you reach a large number of users. Through this mode, you can bring the more active users to SMS marketing and get more engagement on your SMS campaign, thus driving more ROI.

You can show your customers how valuable they are to you by sending out exclusive coupons to them via SMS. You can do this by using an SMS marketing solution such as Straightxt.

2. SMS + Social Media

Social media is one of the best places to market your products online. It has over 3.39 billion active users which is about half the world’s population. On average, people spend about 116 minutes daily on it. About 60% of this time is spent on accessing them via mobile devices. This makes mobile phones very powerful tools for marketing your brand.

While Facebook itself influences about 52% of consumers to make purchases, its ads aren’t enough for marketing your products. In fact, a Harris Poll Study found that about 74% of millennials and Gen Z oppose to being targeted by brands on social media. Moreover, the average click-through rate on Facebook Ads is only about 0.9%. In such a case, you need a more powerful tool to connect with your audience and SMS can be beneficial there.

SMS messages have an open rate of about 99% and around 32% of recipients respond to their offers as well. This gives SMS a lot of edge over social media ads. You can use SMS to drive page likes by sending out messages that offer something to your followers in return for liking your page.

You could also use SMS to drive traffic to your social media page and get conversions. For instance, if a customer hasn’t responded to you in a while, you can send out a personalized text. This could contain an image of your products and a link to head to your Facebook page to get a bigger discount for the same. This can help your social media pages get more traction.

3. SMS + In-App Messaging

In-App messaging is a great way to send out personalized messages to your app users. These messages are incredibly effective as they are sent out at the moment when your customers are engaged with your brand.

While they may be effective now, if the user decides to delete the app, you’ll not be able to reach them anymore. This is where you can use SMS to your advantage. You can use in-app messaging to encourage your users to sign up for text message updates.

Doing this ensures that you’ll be able to remain in touch with them even if they end up deleting your app. Using a bulk SMS solution, you can send out offers to them that may push them to install your app again. Moreover, through these SMS messages, you can collect more data about your customers including demographics, email IDs, and preferences.

4. SMS + Content Marketing

SMS messaging can be used to power your content marketing strategy too. Just the way you send out newsletters to your subscribers, you can send out new posts to your SMS subscribers. These messages should have a short link that directs the subscribers to the blog post.

When people click on this link, they’ll be able to visit your website and read your content. Not only will this help your content get traction but can also improve your website’s SEO. The added traffic will help your page climb up the ranks on Google’s Search Engine Results Pages (SERPs). With an open rate that is nearly 3 times that of emails, SMS messages can truly power your content marketing strategy and take it to the next level.

5. SMS + Mobile Wallet

This is a very powerful combination of marketing channels because both can send out messages to users when the app isn’t installed. By using both together, you can generate maximum engagement possible.

You can send out links to your customers through SMS which prompt them to download coupons for their mobile wallets. The best part about this is that SMS will deliver the information even when the WiFi connection is patchy. Moreover, as both the methods of marketing are mobile phone-based, it’s very convenient for the users too. This improves your chances of getting more engagement on your mobile wallet.

Final Thoughts

SMS marketing can be instrumental in improving your user-engagement on multiple channels. It can help you drive traffic to your website and even increase your sales. It can indirectly improve your SEO and even power engagement on your social media pages.

You could also combine it with email marketing to generate more engagement on your SMS campaigns. By combining it with in-app messaging, you can engage your users even after they’ve deleted your apps. Lastly, you can get more engagement on your mobile wallet through SMS too.

Which are the other marketing channels SMS marketing can influence? Let us know in the comments.

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