White Paper: How to Boost Marketing ROI for Retailers

Marketing ROI, the contribution to profit that is attributed to marketing strategies, has experienced a growth in popularity in the last years, with more and more companies coming to terms with the vital need for investing in marketing strategies and understanding the metrics behind said strategies, as well as the results. If in the past this metric either was not analyzed, or it did not exist as businesses did not focus much of their efforts on marketing, today it plays a significant role in the retail industry