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Pocketstop Blog

ICSC RECon 2019: Looking Ahead

Posted by Daniel Wagstaff on May 6, 2019 11:26:10 AM

Retail real estate—one of the biggest and most diverse sectors of the commercial property industry—has been facing major changes in the past couple of decades. The demand for retail properties and interest for investing in this sector are significantly increasing, and with this increase come many benefits, but also challenges for industry professionals. We are no longer living in the initial stages of retail but are far from it. To stand out you must blend customer behavior with the goals and objectives of businesses relies on a wide array of both internal and external factors.

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How Long Should You Run a Marketing Campaign?

Posted by Daniel Wagstaff on Apr 30, 2019 8:57:00 AM

The practice of marketing has been around since ancient times, yet marketing as a concept with an emphasis on advertising and sales was not introduced until late nineteenth century. Today, marketing plays a vital role in our societies, and has developed into a version of itself that is significantly different than what it represented in antiquity. In fact, it is significantly different than what marketing was twenty years ago, when the internet was mobile technologies were still new territories for marketers, and marketing strategies were implemented mostly offline.

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5 Benefits Of A Multi-Language Mass Notification System

Posted by Daniel Wagstaff on Apr 26, 2019 8:36:01 AM

Every organization out there is vulnerable to emergencies. It is always better to be ready for the crisis before it strikes. A great way of doing so is by using a mass notification system so it can even be used to send out notifications to your staff across multiple channels at once.

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6 Tactics to Cross-Sell Your Customers

Posted by Daniel Wagstaff on Apr 25, 2019 9:08:00 AM

The retail industry has undergone a substantial amount of changes in the last few years, in part due to technological advances, but also due to the rising necessity of being more attune to customer needs. With more and more businesses being created, keeping up with the competition means doing more than selling products in the traditional way and not engaging in other methods of marketing for reaching customers. E-commerce and the development of new shopping malls have made the days when people barely had a single option for the product they were looking for seem like nothing but a distant memory.

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How 5G Will Change Manufacturing For The Better

Posted by Daniel Wagstaff on Apr 24, 2019 9:08:00 AM

Rapid technological advancement is constantly changing the way industries function. Industry 4.0 is the new-age industrial revolution that is transforming the way factories and manufacturers operate. The technology that will fuel this radical transformation even further is the introduction of 5G mobile networks.

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Why Relying On Social Media Marketing Is a Bad Idea

Posted by Daniel Wagstaff on Apr 23, 2019 9:06:00 AM

When the internet became mobile at the end of 1996 through the Nokia 9000 Communicator, the number of possibilities existing for marketers increased significantly, since reaching customers on their mobile devices opened up a new world of marketing strategies. With the development of smart phones, digital marketing exited the confines of emails and website pages, and entered a new marketing age—where offering customers a solution that is personalized and attune to on-the-go needs became mandatory for success.

In January 2014, mobile internet users surpassed the number of desktop users in the United States, thus making digital marketing that targets mobile internet a main priority for companies wanting to keep up with trends and competitors. Modern technologies and further developments in the mobile web sector have made it possible for mobile phones to become more powerful than the computers that took Apollo 11 to the Moon.

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The 6 Most Dangerous Workplace Disasters in U.S. History

Posted by Daniel Wagstaff on Apr 22, 2019 9:04:00 AM

Four decades ago, workplace disasters used to claim the lives of around 14,000 U.S. workers every year. From collapsing buildings to exploding coal mines, the country has witnessed some of the worst workplace accidents in the past. A common thread that binds most of these catastrophic incidents is the sheer disregard for workers’ safety. In most cases, the accidents could have been avoided by adhering to safety regulations.

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How to Use Google Analytics to Track Your SMS Marketing Campaigns (w/Screenshots)

Posted by Daniel Wagstaff on Apr 19, 2019 8:22:00 AM

Digital marketing has significantly changed the way companies conduct their marketing strategies toward gaining new customers, promoting products, improving brand awareness, and staying one step ahead of competitors. In today’s times, a digital marketing campaign can offer insights that traditional marketing methods were never able to provide, therefore it is easier for marketers to improve their efforts and make the most of what modern marketing brings to the table.

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How Internal Communication Professionals Can Reduce the Impact of Fake News

Posted by Daniel Wagstaff on Apr 18, 2019 9:07:00 AM

Information about current events has always been of main concern to individuals and institutions, as it dictates the way we live our lives and make our choices based on the things happening around us. From word of mouth to printing, or electronic communication, people’s need for keeping up with news and events is at the center of all communication strategies and techniques, regardless of the medium. In recent years, traditional and new media outlets have captured the attention of the general public with more than the purpose they were supposed to serve, as the concepts of ‘fake news’ and ‘post truth’ gained more and more coverage.

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Why and How To Consistently Purge Your Marketing Database

Posted by Daniel Wagstaff on Apr 17, 2019 9:04:00 AM

Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.

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