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How To Implement A Mass Notification System

Posted by Daniel Wagstaff on Oct 30, 2018 6:00:00 AM

In practical terms, a mass notification system is a rapid-response system designed for internal communication to broadcast notifications to pre-subscribed individuals, mostly employees, thus keeping them informed before, during or after some specific events.

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Topics: Mass Notification System

Text Message Marketing for Restaurants

Posted by Daniel Wagstaff on Oct 29, 2018 6:00:00 AM

The advances of modern technology have made mobile the primary channel of communication, leading businesses to implement significant upgrades to the way they are presenting their messages to customers. And although a lot of them have turned to text message marketing, this solution is sometimes wrongfully seen as the go-to marketing method for retail businesses, with other industries typically being left out of the loop. Yet people utilizing the services of businesses across all industries and sectors have a mobile phone, and appreciate the cleanness, efficiency, and urgency of a text message, especially when it comes to interacting with the hospitality industry and the restaurant sector.

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Topics: text message marketing

6 Horrifying Stories of Our Upcoming Armageddon

Posted by Daniel Wagstaff on Oct 26, 2018 6:00:00 AM

It has already been six years since the world was supposed to end in 2012, yet the more we look at current events, the more we start wondering whether we are in fact headed towards a less apocalyptical end, but nonetheless, a very horrifying one.

With the world becoming a playing field for social injustices, political unrest, violence, cyber-attacks on infrastructure, terrorism in all its forms, epidemics – and more recently, even the uncertainties brought by the overwhelming presence of new technologies, an upcoming Armageddon might look nothing like what fiction horror stories have accustomed us with.

All these changes have significantly impacted the business environment in the United States and all around the globe, becoming harder and harder to make predictions, work with stable metrics, and staying one step ahead of legal, political, social or financial changes. If things keep going in the same direction, these 6 horrifying stories of our upcoming Armageddon might become a norm in our day-to-day lives, no matter where we live or the sector in which we conduct our businesses.

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5 Frightening Security Stories to Keep You Up At Night

Posted by Daniel Wagstaff on Oct 25, 2018 6:00:00 AM

The word ‘security’ embodies various significances when it comes to the corporate environment. For many years, the first thought that came to mind was about having a security guard to look after the safety of your employees and of those interacting with your business. However, in today’s technology-driven times, cyber security has become as necessary as physical security, with data breach threats creating outcomes ranging from a temporary shutdown of activity to brand alienation or even bankruptcy.

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Topics: security

6 Horrifying Stories of Property Management Gone Wrong

Posted by Daniel Wagstaff on Oct 24, 2018 6:00:00 AM

Whether we are talking about office, retail, or multifamily, property management is a complex and hazardous business, particularly for an environment that is rapidly changing in regards to both property offers and tenant demands, but also in terms of maintenance, and staying one step ahead of trouble. The flexibility and speediness with which the market changes have made it difficult for property managers to hold on to tenants, but also to put themselves out of harm’s way when it comes to property damages resulting in fires, explosions, or floods emerging from various issues, among them poorly developed maintenance plans.

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Topics: property management

4 Terrifying Communication Stories You Won’t Believe

Posted by Daniel Wagstaff on Oct 23, 2018 6:00:00 AM

Back in the day, internal communications were a mere footnote in the year-end report of a company, with businesses not yet knowing how to approach this mean of employee interaction or not fully understanding its benefits. Cult comedies such as Office Space (1999) depicted internal communications as these mischief-creating channels, giving us lines as the now-famous, “did you get the memo?” in which Gary Cole’s character scolds an employee for ignoring an internal memo. If in films internal communication situations gone bad are a source of amusement, in real life the comedy can rapidly turn into horror, as any leaked internal communications can lead to serious problems for your company.

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Topics: Internal Communications

5 Scary Tales of Marketing Gone Wrong

Posted by Daniel Wagstaff on Oct 22, 2018 6:00:00 AM

The marketing industry thrives on creativity and innovation, yet there are moments in which good intentions lead to scary tales of marketing gone wrong when those involved are not cautious, considerate, and intelligent in terms of campaign drafting based on audience targeting and current events. One of the most important parts of running a successful business is connecting with people and getting the word out about your brand. In modern times, this is done through a lot of channels, from social media platforms to text messaging or digital in-store billboards.

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The Do's and Don'ts of Text Message Marketing

Posted by Daniel Wagstaff on Oct 19, 2018 6:00:00 AM

Text message marketing is seeing an astonishingly rapid increase in popularity as more and more businesses – big and small – are turning to it for their customer-engagement needs. Given the remarkable open-and-read rate of text messages, there’s no situation in which your marketing strategy will not benefit from text messaging solutions, from when you want to inform your customers about new products or an ongoing sales campaign, to when you are organizing events, starting a loyalty program or asking for feedback.

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Topics: text message marketing

Email vs. Text Message Marketing: Which is More Effective

Posted by Daniel Wagstaff on Oct 18, 2018 1:13:09 PM

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The problem with these actions is that aside from not custom-tailoring the marketing strategy to fit the needs of their organization, they are also not utilizing technology in their favor. Two of the most powerful strategies, email marketing and text message marketing have experienced significant changes, thus making them somewhat of a novelty in the industry. Whether we are talking about the novelty of email losing its appeal or the novelty of text messaging regaining its rightful place, these are aspects with which companies struggle when it comes to implementing their strategies.

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Topics: text marketing, text message marketing

Qualities of a Great Human Resources Professional

Posted by Daniel Wagstaff on Oct 17, 2018 6:00:00 AM

Human resources departments have undergone extensive changes throughout the years. Coming from times in which they would handle simple aspects such as hiring and payrolls, we’ve reached an age in which human resources departments contribute a great deal to the accomplishment of a company’s goals and objectives by working with things such as performance management, employee wellbeing and motivation, organizational development, training, and many others.

With the help of modern technology, human resources department are now the core of all organizations, no matter their industry, size, or structure. A company is as good as its employees, and its employees are hired, trained, organized, kept safe and satisfied by human resources. Therefore, a great human resources department is of the utmost importance.

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Topics: human resources