For the second year in a row, Pocketstop has teamed up with the Dallas YMCA to provide RedFlag mass notification system alerts to participants, volunteers, spectators, family and friends of The Turkey Trot — Dallas’s Thanksgiving Day tradition.
“We were thrilled to be a part of this long-time event in Dallas and look forward to our mass notification system being a part of the tradition again in the future” says Brian Teague, Pocketstop’s Chief Technology Evangelist. “Having the RedFlag mass notification system available at the Turkey Trot gave the race administrators a reliable and instantaneous way to communicate to runners and their families. It’s a perfect communication tool for any large scale event where participants are mobile and scattered.”
Over 7,400 individuals registered to receive RedFlag mass notification system alerts pertaining to the Turkey Trot. The RedFlag mass notification system administrators sent two messages via text message and email.
The Turkey Trot also had a lot of activity on social media during the race with 500 digital engagements. Over 220 tweets on Twitter and over 270 Instagram photos were shared using Turkey Trot related hashtags showing just how powerful the free, user-generate content of social media can be.
Technology has given us amazing ways to communicate, collaborate and share our experiences with one another. This year’s Turkey Trot using the RedFlag mass notification system as a communication tool and social media as channel for participants to share their holiday cheer is just one example of a great digital success story.
For more information about Pocketstop’s RedFlag mass notification system and our other operational and marketing communication platforms, give us a call today at 877-840-2444 or go to www.pocketstop.com to live chat with us today.