Our interconnected world has changed the rules for how organizations must operate crisis communications

Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. Without further ado, let’s get talking about these ten new rules.

A Mass Notification System Streamlines Communications for Shopping Centers and Other Multi-Tenant Locations

Did you know? Since mid-April, Paul Blart has been at it again “saving the day” in Mall Cop part two. I haven’t seen it yet… but I hear this time Paul is taking his skills to Las Vegas to thwart off a criminal threat at a hotel. Sigh… maybe I would go see the movie if he was patrolling around his adored shopping mall again… communicating with a mass notification system!

Align customer experience and expectations with customer service processes using Omni-Channel Communications

The idea or concept of Omni-channel communications is all the rage among marketers. While it might be the rage, talking about it and actually doing it are two different things. For one, many companies, and many marketers for that matter, are still working with silos of data. For example, they are using third party systems or point solutions for email newsletter campaigns, text message marketing programs, push notifications to mobile devices and postings to social media—which makes Omni-channel communications impossible. This is not only highly inefficient, but it leads to the same content being pushed down multiple channels. This is not what Omni-channel communications is all about. Further, the use of third party systems or point solutions highlights the fact that there is no single source of truth or 360 degree view of the consumer when it comes to communications. By utilizing a single source of truth CRM system like Dynamics CRM combined with Pocketstop’s Multi-channel Broadcast API, you can run true Omni-channel communications from one, centralized hub and have real reporting and visibility whether B-to-B or B-to-C. Omni-channel communications isn’t just a new buzz word—it’s a growing customer expectation.

Set your organization apart with a mass notification system

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We are fortunate that today’s communication technology makes the transmission of information easier than ever before. As an employer, manager or property owner, leveraging mass notification system technology and gaining a competitive advantage through effective communication is a necessary goal. A mass notification system can help deliver effective communication which has four main components:

Critical Preparations You Need (but hope you never have to use)

After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV off. With recent headlines concerning terror overseas and humanitarian crises here at home, sometimes I just want to tune out the world and not think about all the bad things that can happen. But things happen. Accidents happen. Extreme weather happens. And, unfortunately, public violence and acts of terror happen too.

Which channel should I use for crisis communication during an emergency?

Having a mass notification system at the ready to reach all employees in an organization can be incredibly beneficial in a crisis. A mass notification system allows for the timely distribution of crisis communication that goes a long way in ensuring the safety and reputation of an organization and its people.

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.¹ that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With all of the conveniences that the digital age has brought us I can certainly tell you I’m not looking back. But, I am looking forward. And with Smartphones reaching 70% mobile market penetration there is a whole lot to look forward to.

A crisis communication strategy should focus on message content, logistics, audience response and resources

Crisis communication is an essential part of an organization’s overall communication strategy. Being able to effectively communication with people during an emergency, disaster or crisis can not only save your organization time and money, your efforts can be life-saving. Today’s technological landscape makes crisis communication a lot easier than in the past. Multi-channel mass communication systems are becoming widely used and should be incorporated into your crisis communication strategy. Mass notification systems can help ensure that your messages not only reach a device, but they actually reach a person when the time counts. Sending out timely crisis communication notifications via multiple channels will help you manage an emergency most effectively and efficiently. Below are some key focus areas to help build a robust crisis communication strategy.

The RedFlag Mass Notification System Delivers Effective Communication at Shopping Mall

We all know how wonderful technology can be. It can do amazing things like save us time and money and can make our lives a lot easier. A mass notification system can increase effectiveness and productivity. But when our computer crashes or when some sort of error message repeatedly pops up on our screens that might as well be written in another language we want to take our electronic devices and chunk them out the window. Or better yet, you know you’ve always wanted to recreate that scene from Office Space starring Peter Gibbons, a printer and a baseball bat. What about when the power goes out? Then no one can get anything done! Ring the bell, school’s out! Send all your employees home, no power! You wish, right?

No matter where you work or live a disaster can strike anywhere. Naturally occurring hazards, such as a hurricane or severe thunderstorm, and human-caused hazards, like a fire or civil disturbance, can cause equal opportunity disasters. They don’t judge, they are not bias and they could be coming for you next. Three words. Emergency Preparedness Plan. Three more words. Mass Notification System. In order to protect life and ensure safety, security and business continuity as well as minimize the negative impacts of these events, it is important to have a useful and operational emergency preparedness plan ready. Take it a step further, and add a mass notification system to your emergency preparedness plan for maximum coverage when disaster strikes. Read on to learn more about improving your emergency preparedness plan with a mass notification system.