Our interconnected world has changed the rules for how organizations must operate crisis communications

Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. Without further ado, let’s get talking about these ten new rules.

Align customer experience and expectations with customer service processes using Omni-Channel Communications

The idea or concept of Omni-channel communications is all the rage among marketers. While it might be the rage, talking about it and actually doing it are two different things. For one, many companies, and many marketers for that matter, are still working with silos of data. For example, they are using third party systems or point solutions for email newsletter campaigns, text message marketing programs, push notifications to mobile devices and postings to social media—which makes Omni-channel communications impossible. This is not only highly inefficient, but it leads to the same content being pushed down multiple channels. This is not what Omni-channel communications is all about. Further, the use of third party systems or point solutions highlights the fact that there is no single source of truth or 360 degree view of the consumer when it comes to communications. By utilizing a single source of truth CRM system like Dynamics CRM combined with Pocketstop’s Multi-channel Broadcast API, you can run true Omni-channel communications from one, centralized hub and have real reporting and visibility whether B-to-B or B-to-C. Omni-channel communications isn’t just a new buzz word—it’s a growing customer expectation.

Critical Preparations You Need (but hope you never have to use)

After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV off. With recent headlines concerning terror overseas and humanitarian crises here at home, sometimes I just want to tune out the world and not think about all the bad things that can happen. But things happen. Accidents happen. Extreme weather happens. And, unfortunately, public violence and acts of terror happen too.

Which channel should I use for crisis communication during an emergency?

Having a mass notification system at the ready to reach all employees in an organization can be incredibly beneficial in a crisis. A mass notification system allows for the timely distribution of crisis communication that goes a long way in ensuring the safety and reputation of an organization and its people.

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.¹ that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With all of the conveniences that the digital age has brought us I can certainly tell you I’m not looking back. But, I am looking forward. And with Smartphones reaching 70% mobile market penetration there is a whole lot to look forward to.

Why should I Register For Text Message Weather Alerts?

Whether you are planning to watch a World Cup game on the patio at your favorite restaurant, running a quick errand to Hobby Lobby or loading up the RV to head out to this weekend’s NASCAR race — the weather could make or break your plans. Is that patio covered enough to keep out the rain during the big soccer game? Do you need to bring your umbrella and your child’s rain boots for tomorrow’s errands? Don’t forget your sunscreen for the blistering hot weather at the race track.

As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help developers and potential customers better understand how to best leverage our platforms and combine our capabilities into a complete solution. Having said that, I would like to introduce you to the next-generation implementation of our Digital Offers capabilities and share with you some ways in which you can use the technology in your business. In this blog post, I will tell you why we built it, tell you what it is and how you can use it to drive revenue for your business and I will do it in less than 10 minutes.