You have this major event coming up, and you’ve gone out of your way to make sure it doesn’t fail. You want to reach out to as many people as possible. Could text message marketing be the answer to promote your event? Did you know that research indicates that the best way to get people’s attention is by text message? Indeed, because in a single day the average American uses 4 hours staring at their smartphone, and about 25% of that time is spent text messaging. Many businesses are exploiting the power of text message marketing to boost their customer relationships, keeping them well informed.