Learn How Church’s Chicken Used a Mobile Marketing Campaign to Send a Lucky Customer to Los Angeles to Mingle With the Stars!

I’m not just tooting my own horn when I say that mobile marketing is the number one tool that every QSR, or quick service restaurant, should be using. Today, it really is a no brainer. Everyday more and more QSRs are jumping aboard the bandwagon and using this amazing tool to communicate with and reward their customers all while promoting their own brand. It truly is a win-win. Did I mention text mobile marketing as a greater than 90% read rate? You’re going to attract the attention of people who want your product. And you’re going to have an incredibly reliable and effective way to reach and engage them. Need I say more?

Seattle Sun Tan Uses Mobile Marketing to Boost Revenue in a Big Way

Several of our past blogs have highlighted the popularity of mobile marketing in the quick service restaurant (aka: fast food) industry. But QSRs aren’t the only brick and mortar businesses that are cashing in by utilizing mobile marketing campaigns.

“Well, it’s about time.”

Text message marketing is becoming the king of mobile marketing.

Thanksgiving has come and gone. And so has some of the biggest shopping days of the year. Black Friday, Small Business Saturday and Cyber Monday have become gargantuan events giving both consumers and businesses the opportunity to cash in. E-commerce has been changing the landscape of the Thanksgiving holiday shopping weekend for a while now, giving text message marketing more relevance than ever before.

The excitement that going to the movie theater brings is a feeling we all know. For a couple of short hours we take a break from reality and focus on whatever is showing on the silver screen. Going to the movies is an activity that attracts a wide variety of people from all ages, races and genders. Last year, 1.34 billion tickets were purchased nationwide, giving a movie theater an incredible opportunity to attract and grow a loyal fan base with a loyalty and rewards program ¹.

Pocketstop is thrilled to announce that the integrated loyalty program known as “The Scoop” that it created with agency partners Imaginuity and The Dealy Group for client Jones Lang LaSalle (JLL) was awarded a silver MAXI in the New Media & Emerging Technology category at last month’s International Council of Shopping Centers’ (ICSC) award show in Las Vegas. “The Scoop cut through the digital clutter, drove explosive growth in membership and delivered hundred of retailer offers to highly engaged shoppers while they were on the property¹.”

New technology and innovative ways to use existing technology have revolutionized the television, radio and print media industries over the past two decades. In the mid-90s, the commercialization of the World Wide Web gave birth to a new channel media companies could use to reach consumers. And today, dynamic platforms like smartphones give media companies endless possibilities for reaching out to their target audiences. But not everyone has jumped onboard this ongoing digital revolution yet.