Blast From The Past: This blog, first published in 2014, still rings true and illustrates how SMS Messaging can be utilized by other organizations apart from those in the retail and restaurant industry—where SMS use is heavy.
As more consumers reach for their mobile devices to make purchases, retailers are using text message marketing to drive consumer engagement and provide customers a seamless, omni-channel experience.
When I came across this article on Mobile Marketing Watch about the growing segment of mobile commerce, I thought about my own mCommerce activity for a moment...
SMS Marketing is dominating the market. Every day, more and more businesses embrace SMS as they recognize it can add real value to a marketing strategy. SMS Marketing is here to stay. Why? In addition to answering why, today, I’m also going to suggest some tips on how to multiple your SMS Marketing contact database. SMS Marketing is a great tool, but it is only as good as your database.
Over the past several years, we have seen an increase in demand for indoor, location-based technology by retailers nationwide as the number of consumers with WiFi capable devices reaches saturation. Online shopping has put the hurt on many brick-and-mortar businesses, but they’re not down and out yet. In fact, many retailers and shopping centers are giving their stores a tech makeover, making them more attractive to consumers by providing a more personalized experience with the use of proximity marketing.
Here’s another Benefit of Text Messaging and another Demographic You May Not Have Considered Reaching
As a SMS text messaging provider, we like to talk about the benefits of using text messaging marketing to reach consumers—especially the younger generations of consumers who are one with their Smartphone or tablet. You know they kind I’m talking about, maybe you’re even one of them! Smartphone always within reach, uses it for everything (even an alarm clock), first thing they look at in the morning and the last thing they look at before they go to bed…
Google Is Now Getting More Searches From Mobile Phones Than Computers1
Senior Vice President and Software Engineer, Amit Singhal, revealed last week that “consumers are now using mobile phones more often to search Google than desktop PCs1.” This is news we all could have guessed, really, because you’re probably using mobile phone to read this blog even though you can probably see your computer.
Pocketstop is a SaaS multi-channel digital communication specialist
Organizations these days, whether a shopping mall, retail outlet, corporate office or non-profit organization, have a variety of communication needs. Customers, employees, vendors and managers not only expect information to be pushed out, they demand it.
Pocketstop’s Proximity Based Text Marketing Service Uses WiFi to Drive Success
Today’s technology has made the timing of marketing messages critical to their success. Pocketstop’s WiFi Alive text marketing service gives timing top priority — delivering marketing messages directly to consumers based on their location. In other words, WiFi Alive marries together text marketing messages and consumers who have cash in hand and are ready to spend. Being able to engage consumers while they are shopping is a huge plus for both parties. Consumers get notified of sales or promotions they might not otherwise have been exposed to and marketers enjoy higher ad impressions, sales and ROI.
Text Marketing Is a “No Brainer” As Most Consumers Now Carry Cell Phones
Mobile marketing, SMS marketing and text marketing are all interchangeable terms. It doesn’t matter what you call it, text marketing (as we will call it!) is when text messages are used as a marketing channel to reach consumers. Every day more and more businesses and organizations jump on the text marketing bandwagon. Don’t worry, there is still room for you! Today, I am going to highlight five industries that can and should (and many already are) use text marketing to help increase business and reach goals.
Business Are Increasing Opportunities and Meeting Goals with Mobile Marketing
Today I’m going to highlight how gas supplier and convenient store franchisee, ALON USA / 7-Eleven made multiple goals when the company implemented a mobile marketing campaign — an increasingly popular marketing option for businesses both large and small across a wide range of industries. Often, we talk about the potential for an incredible return on investment with mobile marketing campaigns. But increasing ROI isn’t the only goal a mobile marketing campaign can help a business meet.