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Why Using Beacons for Proximity Marketing Is a Bad Idea

Posted by Daniel Wagstaff on Dec 7, 2018 6:00:00 AM

Proximity marketing technologies and strategies occupy a large sector of the digital marketing industry, even though they are relatively new. Customers demand a more personalized experience when dealing or interacting with their favorite brands, and marketers offered them such an experience with the help of proximity marketing and its fast-developing tools. For example, it is estimated that by 2022, the number of proximity mobile payments made in the US will reach 74.9 millions per year. With such impressive data, marketers and companies are doing everything they can to keep up with trends, technologies, and customer needs, yet in doing so, many of them end up using the wrong methods or applying solutions that are not suited to the requirements of their business.

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Topics: proximity marketing

How to Use Proximity Marketing to Drive Sales

Posted by Daniel Wagstaff on Nov 16, 2018 6:00:00 AM

We are living in a time when marketing is getting a lot of help from technology, thus resulting in innovative marketing solutions being available in the industry, solutions which can be used by all businesses, from small to large, regardless of sector or their location in the world. Digital marketing is traversing one of its most exciting periods, and not taking advantage of that would be a bad business move. Amongst the most popular digital marketing strategies, proximity marketing is rapidly becoming the go-to solution for businesses wanting more from their marketing campaigns.

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Topics: proximity marketing

What Is Proximity Marketing

Posted by Daniel Wagstaff on Nov 15, 2018 6:00:00 AM

Modern times have brought us a wide array of solutions and innovations when it comes to marketing. If many years ago marketing was something companies would allocate a small budget for, knowing they might never recover their investments as the means of implementation were few and not always effective, nowadays, marketing stands proudly at the top of any investor’s list of priorities. With the technological advance, the industry has become mainly focused on digital marketing, branch which has seen significant changes in 2018. Text message marketing has taken the industry by storm, and strategies such as paid search marketing or online PR have been left behind by more modern ones such as artificial intelligence and machine learning.

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Topics: proximity marketing

The Disadvantages of Using Beacons for Proximity Marketing

Posted by Daniel Wagstaff on Nov 12, 2018 12:23:23 PM

Proximity marketing is one of the most popular marketing techniques of the past years, and its increase in popularity has attracted not only the attention of marketers and industry professionals, but also that of organizations and customers from all over the world, as the services it provides are modern, intuitive, highly-efficient, and in most cases, cost-friendly. With proximity marketing, customers get a personalized and fruitful relationship with their favorite brands, and companies increase their sales, boost marketing ROI, and achieve excellent results in terms of brand loyalty.

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Topics: proximity marketing