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Pocketstop Blog

3 Things You Must Know About Segmenting Your Shopping Mall Database for More Personalized Marketing

Posted by Daniel Wagstaff on Oct 8, 2020 5:48:00 AM

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges:

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Topics: Shopping Centers

Your Burning Questions about Shopping Mall Customer Engagement, Answered

Posted by Daniel Wagstaff on Sep 17, 2020 6:03:00 AM

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

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Topics: Shopping Centers

Make Your Shopping Mall Marketing Budget Seem 3x Bigger

Posted by Daniel Wagstaff on Aug 31, 2020 6:08:00 AM

Optimizing your shopping mall's marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

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Topics: Shopping Centers

What “Good” Customer Engagement Can Look Like For Your Shopping Mall

Posted by Daniel Wagstaff on Aug 19, 2020 9:40:47 AM

How important is customer engagement for your shopping mall? Take a look into the very near future:

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Topics: Shopping Centers

What Shopping Centers Can Do To Support Their Tenants During The Pandemic

Posted by Daniel Wagstaff on Apr 27, 2020 1:21:50 PM

As social distancing and self-isolation become the new normal, many shopping centers are running at limited capacity or have been forced to close down entirely.

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Topics: Shopping Centers, RedFlag, tenant notification system

6 Reasons Open-Air Shopping Mall Centers are Winning

Posted by Daniel Wagstaff on Apr 9, 2020 7:25:00 AM

Traditional shopping malls are facing an identity crisis. Changing consumer preferences and shopping habits have resulted in diminished foot traffic and reduced sales. Technology has made it possible for consumers to order products of any kind from any corner of the world. If you want such people to step out of their homes, you have to lure them with a compelling reason.

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive

Top 5 Shopping Center Industry Resources

Posted by Daniel Wagstaff on Apr 6, 2020 5:15:00 PM

The retail industry has been experiencing quite a bit of turbulence for quite a few years. The emergence of online stores like Amazon has has had an impact on the profitability of brick and mortar businesses. Consequently, the shopping mall industry has also entered a state of frenzy. Dwindling foot traffic and plummeting revenue have forced many shopping centers to shut their doors.

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Topics: Shopping Centers, Straightxt, text message marketing

6 Ways Shopping Centers Can Serve Sustainability-Minded Shoppers

Posted by Daniel Wagstaff on Mar 18, 2020 7:43:00 AM

The world is facing an environmental crisis that is worsening every day. The rising global temperatures and increasing sea-levels have caught the attention of many consumers. This, in turn, has caused a shift in the mind of today’s shoppers. They are becoming increasingly conscious of the environmental impact of their actions.

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive, Sustainability

How Gaming Entertainment Businesses Can Drive Foot Traffic To Your Shopping Mall Center

Posted by Daniel Wagstaff on Mar 16, 2020 8:04:00 AM

The steady decline of foot traffic has been plaguing shopping mall operators and real estate developers for over a decade. As online stores continue to give brick-and-mortar businesses a run for their money, shopping malls are facing the urgent need to reinvent themselves. It is no longer enough for a mall to offer an assortment of stores. Even fancy food courts and fine-dining eateries aren’t as effective when it comes to attracting foot traffic.

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Topics: Shopping Centers, Straightxt, text message marketing

Using Public Spaces to Attract Shopping Mall Customers

Posted by Daniel Wagstaff on Feb 28, 2020 8:20:00 AM

Shopping malls have been struggling to survive. The surge of e-commerce has compelled millennials to shop from the comfort of their home. It is becoming increasingly difficult for brick and mortar businesses to compete with the convenience, variety, and affordability of online shopping. Consequently, shopping mall operators are trying to devise new ways to attract paying customers.

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Topics: Shopping Centers