The success of your shopping mall entirely depends on how well your tenants perform. For this, you need to maximize foot traffic to your mall. However, high footfall isn’t enough. You need to lure people into the shops of your tenants and get them to purchase from them. This requires some foresight and planning for your indoor mall advertising strategy.
Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, and Amazon, have integrated pop-up shops into their marketing strategies.
An average shopping mall has anywhere between 50 to 100 stores. In addition, mall sizes can range from a few hundred thousand square feet to millions. In order to deal with so many tenants spread across this vast area, shopping malls need to have a communication plan in place.
Wi-Fi may be used for connecting to the internet, but it can be a great way of marketing your shopping center too. In fact, it has been shown that consumers stay longer at a business when provided with wi-fi.
While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.
Whether you wish to get the newest smartphone, purchase new clothes, grab some drinks, or watch the latest Hollywood blockbuster movies, a shopping mall has it all. However, with so many malls and trends going against shopping centers, it has become more difficult in recent years to increase foot traffic.
A Mass Notification System Streamlines Communications for Shopping Centers and Other Multi-Tenant Locations
Did you know? Since mid-April, Paul Blart has been at it again “saving the day” in Mall Cop part two. I haven’t seen it yet… but I hear this time Paul is taking his skills to Las Vegas to thwart off a criminal threat at a hotel. Sigh… maybe I would go see the movie if he was patrolling around his adored shopping mall again… communicating with a mass notification system!
Pocketstop is thrilled to announce that the integrated loyalty program known as “The Scoop” that it created with agency partners Imaginuity and The Dealy Group for client Jones Lang LaSalle (JLL) was awarded a silver MAXI in the New Media & Emerging Technology category at last month’s International Council of Shopping Centers’ (ICSC) award show in Las Vegas. “The Scoop cut through the digital clutter, drove explosive growth in membership and delivered hundred of retailer offers to highly engaged shoppers while they were on the property1.”
Pocketstop’s mission is to help build programs that are engaging and beneficial to our clients. With our partners, we strive to create value and enhance our client’s business by using the latest in digital communication technology. One of our largest clients, Jones Lang LaSalle (JLL), is a world-wide commercial real estate firm that works with thousands of shopping centers and retail outlets across the nation. Our partnership with JLL has afforded us the opportunity to design custom programs for use by the shopping centers and retail outlets they manage on a daily basis.