When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The problem with these actions is that aside from not custom-tailoring the marketing strategy to fit the needs of their organization, they are also not utilizing technology in their favor. Two of the most powerful strategies, email marketing and text message marketing have experienced significant changes, thus making them somewhat of a novelty in the industry. Whether we are talking about the novelty of email losing its appeal or the novelty of text messaging regaining its rightful place, these are aspects with which companies struggle when it comes to implementing their strategies.

By the year 2020, 48.7 million consumers will opt in to receive business sms!

With over 6 billion text messages sent and received every day just in the US, text message marketing is a powerful tool to be leveraged by businesses. Today, businesses face many options when it comes to the various methods available by which to engage, inform, and entertain their customers via SMS. However, SMS marketing can be costly for businesses, therefore it's crucial to measure text marketing ROI in order to adapt and improve for the future.

In the U.S alone, over 6 billion SMS messages are sent and received every day. SMS communication continues to be one of the most popular methods to get in touch with people on the planet.

Google Is Now Getting More Searches From Mobile Phones Than Computers¹

Senior Vice President and Software Engineer, Amit Singhal, revealed last week that “consumers are now using mobile phones more often to search Google than desktop PCs¹.” This is news we all could have guessed, really, because you’re probably using mobile phone to read this blog even though you can probably see your computer.

Pocketstop’s Proximity Based Text Marketing Service Uses WiFi to Drive Success

Today’s technology has made the timing of marketing messages critical to their success. Pocketstop’s text marketing service gives timing top priority — delivering marketing messages directly to consumers based on their location. In other words, M360 marries together text marketing messages and consumers who have cash in hand and are ready to spend. Being able to engage consumers while they are shopping is a huge plus for both parties. Consumers get notified of sales or promotions they might not otherwise have been exposed to and marketers enjoy higher ad impressions, sales and ROI.

Text Marketing Is a “No Brainer” As Most Consumers Now Carry Cell Phones

Mobile marketing, SMS marketing and text marketing are all interchangeable terms. It doesn’t matter what you call it, text marketing (as we will call it!) is when text messages are used as a marketing channel to reach consumers. Every day more and more businesses and organizations jump on the text marketing bandwagon. Don’t worry, there is still room for you! Today, I am going to highlight five industries that can and should (and many already are) use text marketing to help increase business and reach goals.