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5 Experiential Retail Tenants Your Shopping Mall Needs

Posted by Daniel Wagstaff on Jan 20, 2020 7:04:00 AM

Has your shopping mall experienced dwindling foot traffic? While you can’t compete with the comfort and convenience of online shopping, you can use innovative tactics to lure crowds. The key is to entice your audience with an exclusive experience that will compel them to visit your mall. It is high time you take retail therapy to a new level by creating an immersive shopping experience.

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive

6 Ways Food and Dining Attracts Foot Traffic To Your Shopping Mall

Posted by Daniel Wagstaff on Jan 15, 2020 11:59:00 AM

When the first mall in the U.S. was built in 1956, it was perceived as a revolutionary concept. The ability to access a plethora of brands under one roof was both a novelty and a luxury. However, in recent years, the fervor and excitement surrounding shopping malls have fizzled out. The comfort of online shopping has given mall operators a run for their money.

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive

6 Ways To Fill Empty Space At Your Mall

Posted by Daniel Wagstaff on Dec 27, 2019 8:21:00 AM

Malls in America are facing a retail apocalypse. Mall vacancies stood at a seven-year high of 9.1% in 2018’s third quarter. These large vacancies have led to the collapse of many shopping malls in the country, and about 1211 remain in the nation.

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Topics: Shopping Centers, Straightxt, text message marketing, proximity marketing, Wi-Fi Alive

How Art Can Transform A Shopping Mall

Posted by Daniel Wagstaff on Dec 23, 2019 8:12:00 AM

When was the last time you went to a shopping mall with the sole intent of buying something? Once perceived as the face of modern retail, many shopping malls are dying a slow death. Today, people often go to malls to hang out with their friends or spend quality time with their family. If your mall fails to engage your audience and provide a memorable experience, they will likely never come back.

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Topics: Shopping Centers, Straightxt, text message marketing, proximity marketing, Wi-Fi Alive

6 Mall Entertainment Ideas

Posted by Daniel Wagstaff on Dec 9, 2019 7:23:00 AM

The advent of online retail stores and e-commerce businesses have stolen the limelight from brick and mortar businesses. Shopping mall operators now have to work harder to attract customers and increase foot traffic forcing you to devise unique and innovative strategies to grab the attention of your audience. This becomes particularly crucial during peak sales periods and important holidays like Christmas, Valentines’ Day, etc.

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Topics: Shopping Centers, Straightxt, text message marketing, proximity marketing, Wi-Fi Alive

6 Mall Marketing Event Ideas

Posted by Daniel Wagstaff on Nov 25, 2019 7:14:00 AM

Events are great-crowd pullers, and by organizing them in your shopping mall, you can increase your footfall with ease. They are great marketing tactics through which you can increase the sales of your store tenants as well. This is perhaps the reason why it’s so common to see shopping centers organize events regularly.

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Topics: Shopping Centers, Straightxt, text message marketing, proximity marketing, Wi-Fi Alive

The American Mall Reimagined

Posted by Daniel Wagstaff on Nov 21, 2019 8:04:00 AM

Every business needs to remain relevant to its customers to survive. The only way of doing so is by matching up to their interests and by keeping up with the latest trends. Shopping malls are no exception to this. They need to evolve based on the interests of shoppers continuously. The stores in the malls keep changing regularly based on these interests, as well. 

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive

How Retail Shopping Centers Can Market Pop-Up Stores

Posted by Daniel Wagstaff on Oct 31, 2019 6:48:00 AM

Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, and Amazon, have integrated pop-up shops into their marketing strategies.

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Topics: Shopping Centers, SMS Marketing, Straightxt, wifi marketing, proximity marketing, Wi-Fi Alive

5 Ways Your Guest Wi-Fi Can Improve Your Shopping Center Marketing

Posted by Daniel Wagstaff on Oct 21, 2019 7:27:00 AM

Wi-Fi may be used for connecting to the internet, but it can be a great way of marketing your shopping center too. In fact, it has been shown that consumers stay longer at a business when provided with wi-fi.

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Topics: Shopping Centers, proximity marketing, Wi-Fi Alive

6 Ways To Involve Tenants In Your Shopping Mall Marketing

Posted by Daniel Wagstaff on Oct 9, 2019 7:23:00 AM

Whether you wish to get the newest smartphone, purchase new clothes, grab some drinks, or watch the latest Hollywood blockbuster movies, a shopping mall has it all. However, with so many malls and trends going against shopping centers, it has become more difficult in recent years to increase foot traffic.

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Topics: Shopping Centers, Straightxt, Marketing, Wi-Fi Alive