Text message marketing is becoming the king of mobile marketing.
Thanksgiving has come and gone. And so has some of the biggest shopping days of the year. Black Friday, Small Business Saturday and Cyber Monday have become gargantuan events giving both consumers and businesses the opportunity to cash in. E-commerce has been changing the landscape of the Thanksgiving holiday shopping weekend for a while now, giving text message marketing more relevance than ever before.
With online shopping growing — Thanksgiving Day e-commerce spending rose 32 percent this year to $1.01 billion and a 26 percent gain on Black Friday to $1.5 billion1 — text message marketing is becoming the digital gateway for businesses to target, attract and communicate with loyal consumers this holiday seasons and all year round.
Below we’ve come up with five reasons why you should be using text message marketing:
- Almost No Lead Time Needed.
Text message marketing is a very simple medium with a very broad reach. There’s no “creative” to approve or production schedules to live by. Pocketstop’s text message marketing platform, once set up, allows you to draft and send text messages to your database of consumer within seconds. And with a 98% read rate within minutes, it’s likely you’ll see results instantaneously.
- Smartphones Are Ubiquitous.
Many retailers discovered that being a late-mover in the online/digital arena caused them to close their doors (i.e. Borders, Blockbuster). Don’t be that business that lags behind because of a lack of mobile communications. Text message marketing is compatible with nearly every cell phone available today (Smartphone or not) and the technology has been around long enough that most people know how to use it.
- Return on Investment (ROI) is High.
Pocketstop offers an affordable text message marketing solution for any business looking to expand their mobile communications with consumers. Text message marketing read rates are very high making them extremely effective. It’s highly likely that a small investment in a text message marketing solution will result in a high return.
- Short, Sweet And To The Point.
Because text messages need to have a succinct amount of characters, text messages marketing efforts are short, sweet and to the point. There is no need for eye catching graphics or lengthy phrases to get the reader’s attention. A short message and a link to your offer is all you need to reap the benefits of a text message marketing campaign.
- It Is Permission Based (i.e. Consumers Love it!)
You don’t have to worry about alienating consumers or communicating with someone outside of your target audience because text message marketing is permission based. It is illegal to send unauthorized text messages. So, yes, the effectiveness of your text message marketing campaign will depend on your consumer database. Here at Pocketstop, we can show you several ways to grow your own database of consumers effectively (and legally, of course!).
For more information about how you can utilize a text message marketing platform this holiday season or any time of the year, give us a call today at 877-840-2444 or live chat with us today at www.pocketstop.com.