Digital marketing has widened the array of possibilities for all industries, especially for retail, as customers are becoming more and more interested in engaging with their favorite brands via their mobile devices. Whether you are starting out or have already been in the retail industry for decades, redefining your marketing strategies based on modern trends and customer needs is mandatory for successful brand development. As a retail shopping center, your marketing options are more plentiful than those of a small shop or an online retail business, but also more difficult to implement if you are doing it without a clear and personalized strategy in mind. Without a comprehensive understanding of customer demographic and the profile of your retail business, the outcome of marketing strategies won’t align itself with your ROI goals and objectives.

The advantages and benefits of living in today’s fast-pacing and technologically-driven world are highly visible in all industries and at all times. Just like today's security threats the world is still working to address, other threats exist within our own borders that are more immediate effecting us on a daily basis. An active shooter situation is amongst the most dangerous circumstances people can find themselves in, whether they are on the street, during their free time, studying, or at work. Between 2000 and 2017, there have been a total of 250 active shooter incidents across the United States, in various environments, from schools to corporate offices.

Almost every business has a phone number where customers and others can reach them. But did you know that 65 percent of customers would opt to communicate with businesses using SMS as opposed to a phone call?

With the impressively rapid growth of rich communication services (RCS), understanding the role SMS plays in the implementation of marketing strategies is of utmost importance for all companies that want to keep up with new trends and solutions. With more and more people returning to the comfort and security of text messaging, not implementing SMS marketing plans means not tapping into a significant section of your target demographics.

Emergency situations, albeit caused by natural disasters or events related to the activity of a business or institution, are difficult to manage, especially if proper precautionary measures are not taken in advance. Without an emergency notification software and crisis communication strategies tailored to both the needs of individuals and professional entities, a crisis can end up causing a significant amount of damage. From endangering the health and safety of employees, to bankruptcy, the risks to which a company is exposed in the event of an emergency can only be adverted if taken into consideration before it’s too late.

The manufacturing industry is traversing a stimulating period of growth and development, as more and more technological advances are making it easier for businesses and their employees to deal with the challenges of the industry. One of the main concerns of manufacturers, regardless of geography or sector, is factory disruption and how it can impact the safety and wellbeing of employees, but also business continuity. Factory disruption is not only a concern in itself, but also because of the numerous effects it can have on activity, effects that can range from health hazards to serious financial losses.

The concept of browsing for goods and services offered by one or more merchandisers in a complex of shops has been around since Ancient Rome, when Apollodorus of Damascus built Trajan’s Market, which is now considered to have been the world’s first shopping mall. People have always enjoyed the benefits of finding their needed goods in one place, and that has been the one of the most influential drives behind the retail industry throughout the ages.

Planning for a natural disaster can seem daunting and scary. But it doesn’t have to be. If you educate yourself on how to be best prepared, you can rest easy knowing that you are doing everything you can to keep everyone safe, which is hard to do when natural disasters strike.

In the current fast-pace digital environment, providing companies from all industries and of all sizes with effective marketing solutions needs to be done in accordance with the latest trends and technologies. Not keeping up with the times we are living in means not keeping up with the demands of both customers and businesses. Therefore, succeeding in the world of digital marketing will always depend on the ability to see beyond traditional methods and solutions that are already comfortably implemented by the industry. The latest developments indicate that one of the most trustworthy marketing solutions, text message marketing, will soon be getting a worldwide-demanded makeover, in the shape of Rich Communication Services or RCS. With customers needing simpler yet more personalized interactions with the brands they love and use, this move should not surprise anyone in the marketing industry.

New developments in the healthcare industry are bringing hope to patients every day in terms of medical outcomes that are more successful now than they were in previous years. However, independent of the medical and technological advances that are making it possible, there are still aspects of patient care that need addressing. And unfortunately, sometimes it can even lead to patient death. Therefore, whether you manage a hospital or work in the healthcare industry, it should always be a priority to analyze all possible causes for which patient care is suffering in your institution.