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Pocketstop Blog

What Facebook’s Recent Announcements Mean For Marketers (Hint: It’s Not Good)

Posted by Daniel Wagstaff on May 21, 2019 9:39:47 AM

Facebook is as much of a social networking site as it is an advertising tool. Marketers and brands have leveraged Facebook pages and targeted ads to connect with their target audience. But ever since the Cambridge Analytica scandal came into light in early 2018, Facebook users have started doubting the platform’s credibility. In addition to the concerns over users’ privacy, the platform has been struggling to curb the spread of fake news.

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Top 10 Conferences Every Marketer Should Attend in 2019

Posted by Daniel Wagstaff on May 20, 2019 2:39:41 PM

Today’s marketing landscape is in a state of constant change. That is why it has become extremely crucial for marketers to stay abreast with the latest trends and technologies. Marketing conferences are a great way to upgrade your skills and network with others in your community. However, when it comes to attending the right conference, you definitely a large assortment of choices.

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5 Qualities of a Great Hospital

Posted by Daniel Wagstaff on May 16, 2019 9:01:44 AM

The demand for top-notch healthcare facilities has been on the rise. As the generation of baby boomers continues to age, they are more likely to suffer from chronic diseases. In addition, unhealthy lifestyle choices and eating habits are further increasing the number of patients suffering from chronic ailments.

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5 Qualities of a Great Marketing Agency

Posted by Daniel Wagstaff on May 15, 2019 8:56:00 AM

Marketing is essential for the survival of any business, irrespective of its niche and scale. Many brands and companies recruit marketing agencies to reach out to their potential customers. A successful marketing agency should be able to help its clients achieve different marketing goals including user engagement, lead generation, brand awareness, etc.

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5 Qualities of a Great Senior Living Facility

Posted by Daniel Wagstaff on May 14, 2019 8:54:00 AM

In recent years, there has been a surge in demand for high-quality senior living facilities. Many people scout for these assisted living facilities for the elder members of their family. They often spend days researching online and visiting different facilities before making their final decision. They want to ensure that their loved ones are treated with the utmost care and compassion.

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5 Qualities of a Great Manufacturing Plant

Posted by Daniel Wagstaff on May 13, 2019 8:56:00 AM

Manufacturing has come a long way since Henry Ford introduced the concept of the assembly line in 1913. However, a manufacturing plant is often perceived as a dangerous and labor-intensive workplace. Workers are expected to spend hours operating heavy machinery and doing redundant jobs. Fortunately, manufacturers have always strived to utilize modern technology to improve efficiency and productivity.

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How Can SMS Drive Multi-Channel Engagement?

Posted by Daniel Wagstaff on May 10, 2019 9:03:00 AM

We often underestimate the power of SMS marketing. However, it is the most preferred way of communication for all Americans who are younger than 50. While SMS marketing can help you reach your target customer, it can also help improve your overall marketing strategy.

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5 Non-Emergency Use Cases for Your Mass Notification System

Posted by Daniel Wagstaff on May 9, 2019 8:57:00 AM

In a world governed by the swiftness with which new technologies emerge, keeping up with modern solutions for all business aspects is of utmost importance for any entity, whether it is for the the corporate environment, or the public sector. This dynamic necessity is all the more apparent when discussing communication and the manner in which a business drafts its strategies, regardless of size, industry, or position in the market.

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How to Prevent the Top 6 OSHA Violations

Posted by Daniel Wagstaff on May 8, 2019 8:57:00 AM

Safety in the workplace should be a main concern for all business owners and health and safety professionals, regardless of the industry their company is operating in. Even though modern working conditions and technological developments have made it possible for safety hazards to be reduced throughout a wide range of industries, there are still perils that can endanger the health and safety of employees. Hence, being up-to-date with industry safety regulators and creating as much of a hazard free working environment as possible is of utmost importance for all businesses.

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What Type of Bot Is Right for Me?

Posted by Daniel Wagstaff on May 7, 2019 7:05:00 AM

Technological advancements have made it possible for businesses from all industries to maximize their performance and automate a wide range of activities, in order to reach their goals and objectives with less effort and more swiftness. Nowadays, a lot of the repetitive activities that in the past required long-drawn-out human attention, can be highly automated through solutions that include various types of bots. These technologies benefit not only businesses, but also individuals—we have seen people relying more on chat bots or social bots for daily needs and interactions either with friends or favorite brands.

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