Modern times have brought us a wide array of solutions and innovations when it comes to marketing. If many years ago marketing was something companies would allocate a small budget for, knowing they might never recover their investments as the means of implementation were few and not always effective, nowadays, marketing stands proudly at the top of any investor’s list of priorities. With the technological advance, the industry has become mainly focused on digital marketing, branch which has seen significant changes in 2018. Text message marketing has taken the industry by storm, and strategies such as paid search marketing or online PR have been left behind by more modern ones such as artificial intelligence and machine learning.

In a world driven by innovation and the need to manage our time as best as possible, the relationship between brands and customers will always be subject to change. Companies that don’t keep up with these changes, and that don’t upgrade their strategies, solutions, and technologies based on industry and customer demands are having a hard time with seeing the growth they were expecting, and some even struggle to stay in business. Text message marketing is providing companies with a channel of broadcasting their message to their customers, one that is not only simple to use and desired by both parties involved, but also cost-effective. Nowadays, text message marketing is even used for providing customer service, with impressive results. But is this all there is for the future of text message marketing?

Modern day communication provides companies and individuals with a gateway towards a long-lasting, fruitful, and beneficial relationship, regardless of the area or industry in which it is used, from relationships between customers and their favorite brand, property managers and the businesses or individuals renting their buildings, to relationships between businesses and their employees, and everything in between. Whether we are talking about internal communications to select groups of employees or tenants of a commercial real estate building, the ability to send mass notifications is now a requested feature from all mass communications solutions, a feature that helps businesses save a lot of time and money when conducting their activities.

Proximity marketing is one of the most popular marketing techniques of the past years, and its increase in popularity has attracted not only the attention of marketers and industry professionals, but also that of organizations and customers from all over the world, as the services it provides are modern, intuitive, highly-efficient, and in most cases, cost-friendly. With proximity marketing, customers get a personalized and fruitful relationship with their favorite brands, and companies increase their sales, boost marketing ROI, and achieve excellent results in terms of brand loyalty.

Internal communication is the driving force behind a happy workforce and, in turn, a successful business. Whether you are a company of eight or 800, effective communication can be the difference between a thriving, prosperous company and unhappy, unmotivated employees who have a direct and negative effect on business operations.

The landscape of the digital environment, particularly digital marketing is in a continuous process of outshining itself, with more and more innovative solutions, technologies and strategies emerging each day. This year will soon end and it has been abundant in forward-thinking digital marketing, regardless of industry, size, or place in the world of the organizations implementing it. Thriving, developing brand loyalty, and gaining competitive advantage over other businesses in your industry without thoroughly paying attention to the future and especially to future digital marketing trends can be a difficult task, which is why everyone interested in the growth of their business needs to be aware of trends and best practices in the digital environment.

One of the best ways for marketers to get in touch with the industry and learn more about their field is by attending summits, conferences, and other events tailored specifically to their needs. Digital Summit Dallas, taking place on December 4 - 5, 2018, which Pocketstop will be attending, is expected to host around 1,800 marketers from north Texas. The summit is the best place for taking the pulse of digital trends that governed 2018, and familiarizing ourselves with new trends to come in 2019. Before finding out more about the summit, let’s go over some of the most important digital marketing trends and best practices of 2018, and why they are of utmost importance in the context of future developments.

There has been a significant increase in customer-brand interaction via text messaging over the past years, from keeping in touch with favorite restaurants or interacting with retail brands to political campaigns. With more and more businesses turning to text message marketing for increasing their brand loyalty, sales growth and customer engagement needs, it is only natural that the means by which those interactions take place are in a continuous state of change and improvement. Smartphones and mobile phones are the go-to devices for anyone, at any hour of the day, so why not make the most of it and go one step beyond the usual text message interaction by providing your customers with even more freedom and easiness in interacting with your brand?

In a rapidly-changing world, in which new technologies emerge daily, text message marketing is currently experiencing an incredible growth throughout all industries of the corporate environment; yet there is more to this simple, modern, and intimate mean of communication than connecting customers with their favorite brands of products and services.

The year was 2005. Mobile marketing began with simple text messages being sent to customers by businesses and brands they signed up with to receive these messages that ranged from notification of sales to new product announcements. At that point, mobile marketing was born! Over a decade later, it has flourished into a booming business. Just how, you may wonder.

Organizations of all sizes and cultures see the value in preparing for emergencies. In fact, recent research indicates that a whopping 86% of American organizations have an emergency communications plan in place. Undoubtedly this is the case because time and again they have been proven to be the backbone of a facility’s communication infrastructure. However, utilizing an emergency communication plan with a mass notification system greatly increases efficiencies within your organization.