DALLAS (PRWEB) APRIL 29, 2021 - As COVID-19-related social distancing restrictions ease around the United States, malls across the country are now facing a new challenge: bringing risk-averse shoppers back after a year of online ordering and curbside pickup. A key: constant communication in the modern methods today’s shoppers prefer, says “20 Shopping Center Marketing Ideas to Bring Back Foot Traffic,” a new white paper released by Pocketstop. The PropTech company provides solutions designed to drive audience behavior and provide actionable data to shopping center companies, among other clients.

While communicating effectively during a crisis is key, it is also imperative how we communicate after and prior to a crisis occurring. Effective communication is important to remaining competitive and staying connected in the current and post-pandemic workplace. The workplace ecosystem now consists of millions of remote workers as well as employees that are always on the go. This change means that employee tools must support the new workforce – tools like Unified Communications as a Service (UCaaS). Filos Technology’s UCaaS drives productivity in the workplace by enabling remote employees to communicate instantly from one central hub, while having the capabilities to collaborate without restraints.

You’ve probably learned this hard lesson by now: everything you do boils down to data. Data helps you see where your shopping center portfolio stands, where it is going, and how you’re being impacted. That’s why your data needs to be up to date, accurate and in sync across your entire shopping mall portfolio. It’s the only way for your company to get anything done quickly, efficiently, and with future success in mind.

You probably knew it was coming. Now there is official law regarding how California employers must communicate with their employees when they or other colleagues and individuals become ill or have tested positive for COVID-19.

Ten years ago, social media platforms had a very different role, but today social media is used by all demographics and by people of all ages. In 2017, studies showed that 81 percent of the population had at least one social networking profile and those numbers continue to grow. The Pew Research Center showed:

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges:

Cybercrime has quickly become today’s fastest-growing form of criminal activity. Accenture has forecast it will cost businesses $5.2 trillion worldwide within five years.

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

First know this: you can never be too prepared when it comes to emergencies like fires. Unpreparedness brings panic and chaos. Planning helps bring organization and solutions to a dangerous situation.

Sales promotions can garner customers’ attention and loyalty. Personalized promotions are a good way to boost short-term sales, attract new and existing mall shoppers and increase dwell time for your center.