Digital marketing has significantly changed the way companies conduct their marketing strategies toward gaining new customers, promoting products, improving brand awareness, and staying one step ahead of competitors. In today’s times, a digital marketing campaign can offer insights that traditional marketing methods were never able to provide, therefore it is easier for marketers to improve their efforts and make the most of what modern marketing brings to the table.
Information about current events has always been of main concern to individuals and institutions, as it dictates the way we live our lives and make our choices based on the things happening around us. From word of mouth to printing, or electronic communication, people’s need for keeping up with news and events is at the center of all communication strategies and techniques, regardless of the medium. In recent years, traditional and new media outlets have captured the attention of the general public with more than the purpose they were supposed to serve, as the concepts of ‘fake news’ and ‘post truth’ gained more and more coverage.
Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.
No organization is perfect; every one of them is prone to crisis. While you may be prepared to deal with a lot of them, there may be some that may strike without you knowing. In 2018, there were three shootings at workplaces in the U.S. in a single day. Such events cannot be predicted and can throw all your employees into a frenzy.
With the development of modern technologies, our day-to-day lives have significantly changed, in ways that 30 or 50 years ago seemed unimaginable. In 1854, Antonio Meucci created the first voice communicating device, with Alexander Graham Bell pioneering the system of what we now call the telephone, yet the idea has been in the mind of many others years before that. Nowadays, phone calls are an integrate part of our lives, as we rely on them for communicating with loved ones, conducting business, getting in touch with various authorities and public institutions, hospitals, and many other activities that allow us to communicate effortlessly.
In modern times customers are dictating the way retail businesses operate, as engagement from all industry actors towards improving the shopper journey has become more and more proactive. If in the past businesses would operate based on certain models to which customers had to adapt their needs, nowadays, the needs and shopping patterns of customers are the ones upon which business strategies are drafted. In the retail industry, reaching customers has become one of the most challenging tasks, given the rapidity with which new retail businesses are emerging. Therefore, regardless of retail sector, company size, or whether the retailer operates online or offline, keeping your business afloat and even staying one step ahead of your competitors requires engaging in modern practices, such as the use of technology.
The worldwide impact of the opioid crisis has significantly changed the way societies look at drug overdose, and what it means to become addicted to a prescribe medicine. Yet, nowhere in the world has the opioid crisis weakened people, organizations, and culture like in the United States—with the whole of the American society having to suffer due to a situation few saw coming, and very few understand how to handle. Ignoring the impact of prescribing powerful drugs without considering significant consequences such as how addiction has weakened not only the society, but also the manner in which people interact with their families, their jobs, and with themselves, is a significant conductor of the crisis.
The world of marketing is noisy and changes by the minute, especially in the digital space. We had very few options for marketing just a few decades back. However, today, there are countless options to choose from. These include social media, podcasts, videos, Search Engine Optimization (SEO), SMS, and more. From bulk SMS software to SEO tools, there are loads of software and tools available out there to make this marketing simple too.
In September 2018, the U.S. witnessed three workplace shootings within a span of 24 hours. While such extreme cases of workplace violence grab the spotlight, there are many other incidents that go unreported. In fact, around 2 million people in the U.S. claim to have been victims of workplace violence each year.
Technological developments in the workplace have made it easier for hazardous situations to be identified with swiftness—yet devoting complete attention to protecting employees and assuring business continuity requires more than revolutionary apps or machinery. Therefore, companies interested in bettering their efforts in the health and safety sector need to first understand how the field works. From issues such as harassment in the workplace or stress, to injuries and illnesses caused by faulty machinery—everything needs to be considered when developing a crisis communication plan or an emergency response plan.