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Pocketstop Blog

Email vs. Text Message Marketing: Which is More Effective

Posted by Daniel Wagstaff on Oct 18, 2018 1:13:09 PM

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The problem with these actions is that aside from not custom-tailoring the marketing strategy to fit the needs of their organization, they are also not utilizing technology in their favor. Two of the most powerful strategies, email marketing and text message marketing have experienced significant changes, thus making them somewhat of a novelty in the industry. Whether we are talking about the novelty of email losing its appeal or the novelty of text messaging regaining its rightful place, these are aspects with which companies struggle when it comes to implementing their strategies.

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Topics: text marketing, text message marketing

Qualities of a Great Human Resources Professional

Posted by Daniel Wagstaff on Oct 17, 2018 6:00:00 AM

Human resources departments have undergone extensive changes throughout the years. Coming from times in which they would handle simple aspects such as hiring and payrolls, we’ve reached an age in which human resources departments contribute a great deal to the accomplishment of a company’s goals and objectives by working with things such as performance management, employee wellbeing and motivation, organizational development, training, and many others. With the help of modern technology, human resources department are now the core of all organizations, no matter their industry, size, or structure. A company is as good as its employees, and its employees are hired, trained, organized, kept safe and satisfied by human resources, therefore, a great human resources department is of utmost importance.

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Topics: human resources

Qualities of a Great Security Professional

Posted by Daniel Wagstaff on Oct 16, 2018 6:00:00 AM

Workplace security is a vital part of the corporate environment, and needs to be thoroughly addressed in order to maintain the safety of everyone involved. Whether we are talking about access control, surveillance, security lighting, alarm systems, first responders, and other security aspects, addressing and implementing plans for proper functioning is essential for all businesses. In today’s times, there are numerous tools which can assist a company’s security strategy, and although the best security is the security no one is aware of, behind the scenes there needs to be a complex system in place for keeping all threats away and assuring the well-functioning of all security strategies.

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Qualities of a Great Business Continuity Professional

Posted by Daniel Wagstaff on Oct 15, 2018 6:00:00 AM

Having a business continuity plan alongside plans for emergency response, crisis management, crisis communications, and disaster recovery is mandatory for all organizations, regardless of their profile, industry, structure, or size. Accounting for the day-to-day priorities of a business means having a plan in place in case of a downtime or disruption of activity. Therefore, all risk managements strategies should come with a business continuity plan, which needs to be executed by professional and experienced teams. Without a business continuity plan, the aftermath of a crisis can escalate to various degrees of disaster, such as losing money, losing brand loyalty, or even bankruptcy.

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Topics: business continuity

5 Internal Communication Message Templates

Posted by Daniel Wagstaff on Oct 12, 2018 6:00:00 AM

We are living in technology-driven times, in which communications carry a significant weight, no matter what their nature is. When it comes to internal communications, best practices suggest to always trust a well-executed and thoroughly-implemented plan. Such plans provide organizations with the ability to have a road map to internal communications, always have solutions at hand for any situation that might arise, and maintain a steady and consistent communication with its employees.

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Topics: Internal Communications

5 Crisis Communications Message Templates

Posted by Daniel Wagstaff on Oct 11, 2018 6:00:00 AM

When we hear the word ‘crisis’, we think about a situation that is generally out of our control, perhaps caused by external factors, a situation which will cause havoc regardless of our implication in it, because that is how a crisis works. Adopting this extensively spread approach can trigger a wide range of negative effects in times of crisis.

Not being prepared for a crisis, no matter its nature, is something you can’t fix on the spot, so when the time comes, without an already-implemented crisis communication plan, it will be difficult to handle the unfolding events. Crises arise in all environments, not just in the case of institutions such as the police or the firefighting department.

Corporate crises are more common than people think, and being prepared for them makes the difference between recovering with grace from the impact, and having to work months, if not years to undo the damage to the brand.

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Topics: crisis communications

5 Ways To Integrate Social Media and Text Messaging To Enhance Your Marketing

Posted by Daniel Wagstaff on Oct 10, 2018 6:00:00 AM

Over the past ten years, the use of social media has steadily increased. Statistics indicate that as of 2018, 69% of Americans use social media. And what is more, close to 80% of social media use is on a mobile device.

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Topics: text message marketing

Myths About Text Message Marketing

Posted by Daniel Wagstaff on Oct 9, 2018 6:00:00 AM

For almost two decades, text message marketing has ruled the marketing industry incontestably with high success rates. SMS marketing statistics and facts demonstrate why that has been the case.

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Topics: text message marketing

Crisis Communication in the Healthcare Sector

Posted by Daniel Wagstaff on Oct 8, 2018 6:00:00 AM

It was arguably one of the most dreaded crises of our decade: the first Ebola diagnosis in the U.S. in Dallas, Texas in 2014. Independent reports into the Ebola crisis indicated a general lack of preparedness and stumbling caused by communication failures. Coupled with the frenzied social media, news about the crisis quickly exploded out of proportion, spreading like wildfire and created public panic.

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Topics: crisis communications

Using Text Message Marketing for Events

Posted by Daniel Wagstaff on Oct 5, 2018 6:00:00 AM

You have this major event coming up, and you’ve gone out of your way to make sure it doesn’t fail. You want to reach out to as many people as possible. Could text message marketing be the answer to promote your event? Did you know that research indicates that the best way to get people’s attention is by text message? Indeed, because in a single day the average American uses 4 hours staring at their smartphone, and about 25% of that time is spent text messaging. Many businesses are exploiting the power of text message marketing to boost their customer relationships, keeping them well informed.

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Topics: text message marketing, event marketing