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Pocketstop Blog

How Data Silos are Undermining your Shopping Mall Marketing Efforts

Posted by Daniel Wagstaff on Nov 12, 2020 5:02:00 AM

You’ve probably learned this hard lesson by now: everything you do boils down to data. Data helps you see where your shopping center portfolio stands, where it is going, and how you’re being impacted. That’s why your data needs to be up to date, accurate and in sync across your entire shopping mall portfolio. It’s the only way for your company to get anything done quickly, efficiently, and with future success in mind.

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California AB 685: What It Means For You and For The Future of Emergency Communication

Posted by Daniel Wagstaff on Oct 21, 2020 4:05:57 PM

You probably knew it was coming. Now there is official law regarding how California employers must communicate with their employees when they or other colleagues and individuals become ill or have tested positive for COVID-19.

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How To Use Social Media During A Crisis

Posted by Daniel Wagstaff on Oct 12, 2020 6:07:00 AM

Ten years ago, social media platforms had a very different role, but today social media is used by all demographics and by people of all ages. In 2017, studies showed that 81 percent of the population had at least one social networking profile and those numbers continue to grow. The Pew Research Center showed:

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3 Things You Must Know About Segmenting Your Shopping Mall Database for More Personalized Marketing

Posted by Daniel Wagstaff on Oct 8, 2020 5:48:00 AM

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges:

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Topics: Shopping Centers

How To Get Ready To Manage A Cyber Attack

Posted by Daniel Wagstaff on Sep 28, 2020 5:47:00 AM

Cybercrime has quickly become today’s fastest-growing form of criminal activity. Accenture has forecast it will cost businesses $5.2 trillion worldwide within five years.

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Your Burning Questions about Shopping Mall Customer Engagement, Answered

Posted by Daniel Wagstaff on Sep 17, 2020 6:03:00 AM

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

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Topics: Shopping Centers

Is Your Business Prepared: Getting A Plan Together in Case of A Fire

Posted by Daniel Wagstaff on Sep 14, 2020 5:03:00 PM

First know this: you can never be too prepared when it comes to emergencies like fires. Unpreparedness brings panic and chaos. Planning helps bring organization and solutions to a dangerous situation.

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Top Ways to Make Sales Promotion Work For Your Shopping Mall

Posted by Daniel Wagstaff on Sep 8, 2020 5:42:00 AM

Sales promotions can garner customers’ attention and loyalty. Personalized promotions are a good way to boost short-term sales, attract new and existing mall shoppers and increase dwell time for your center.

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Topics: shopping mall

Is Your Business Prepared? Getting a Plan Together in Case of An Earthquake

Posted by Daniel Wagstaff on Sep 3, 2020 5:18:00 AM

The COVID-19 crisis is showing us the importance of having an emergency plan in place. Natural disasters begs us to be prepared, but also that each situation is unique and sometimes unpredictable. Ultimately, though, your organization having an emergency plan can possibly save lives and keep those around you from giving in to panic.

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Make Your Shopping Mall Marketing Budget Seem 3x Bigger

Posted by Daniel Wagstaff on Aug 31, 2020 6:08:00 AM

Optimizing your shopping mall's marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

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Topics: Shopping Centers