Companies and marketers are adopting technology at an amazingly fast rate, which means stronger bonds with their customers, an increase on their ROI, and fortifying their brands and reputation in ways that no one would have envisioned years ago, when traditional marketing methods were all about making the sale, no matter what. In today’s technology-driven times, proximity marketing has proven to be one of the most effective and simple methods of digital marketing, especially in industries such as retail, hospitality, or entertainment.

The communication software industry is experiencing one of its most impressive eras, with state-of-the-art changes, new strategies, and new technologies being developed by the minute. Virtual and augmented realities are taking the retail world by storm, voice is becoming a useful tool rather than something we’re ignoring in our text-based interactions, and AI-powered technologies are now more of a reality then we ever thought could be, even though science fiction and television have been preparing us for such a development for a long time.

Text message marketing, an approach praised and implemented by numerous companies worldwide, regardless of their size or industry, is becoming more and more popular as new technologies for it emerge, and customers’ needs for a personalized experience increase. Due to its easiness, versatility, and success rates, text message marketing is the go-to solution for when you need to run a campaign that will improve the relationship you have with your current customers, attract new ones, draw attention to your products and services, or expand brand awareness.

The demand for emergency communication in the healthcare industry has always been high, yet sometimes we tend to overlook such aspects until it becomes too obvious not too. Natural disasters such as hurricanes, floods or fires have brought the situation of the healthcare system to the public’s attention, and have opened our eyes in regards to the need for emergency communication. When it comes to senior living facilities, the situation is even more pressing, as most of them don’t have a fully-functioning emergency communication system, nor strategies in place in case they need them.

Every property has its peculiarities and requires a professional who understands more than just buildings. Many property managers are very busy most of the time; it is therefore very easy to overlook key facts and issues. The fragmented nature of this industry calls for property managers to be on top of things and be constantly aware of how the business is performing.

Managing commercial properties comes with massive responsibilities. Not only are commercial property managers responsible for large numbers of people who work or reside in buildings that they have oversight, but they also manage some pricey establishments. In fact, according to the National Association of Realtors, commercial real estate in 2015 comprised of more than $29.3 billion in industrial property, $14.2 billion in office property and just over $5 billion in retail property.

Making the most of what information technology and digital marketing channels have to offer is no longer a novelty in the corporate environment, yet some companies from industries other than retail and hospitality still don’t understand the need of a professional and effective communication system. In the industrial environment, the use of modern communication solutions and the implementation of communication strategies are still at a lower rate compared with other industries, and although things are changing for the better, there exists a general state of confusion regarding what communication solution to use and why should a company need to have such a solution in place.

Proximity marketing technologies and strategies occupy a large sector of the digital marketing industry, even though they are relatively new. Customers demand a more personalized experience when dealing or interacting with their favorite brands, and marketers offered them such an experience with the help of proximity marketing and its fast-developing tools. For example, it is estimated that by 2022, the number of proximity mobile payments made in the US will reach 74.9 millions per year. With such impressive data, marketers and companies are doing everything they can to keep up with trends, technologies, and customer needs, yet in doing so, many of them end up using the wrong methods or applying solutions that are not suited to the requirements of their business.

Crisis communication is receiving more and more global attention from both the corporate environment and from public or governmental institutions. With the world being under the threat of crises of a diverse nature, the need for cooperating and finding an appropriate solution for crisis communication is all the more poignant in an era driven by new media and the impact it has on people and their understanding of current events. Regardless of the crisis, without a proper crisis communication strategy in place, any company, institution, or government agency can suffer damages in its aftermath.

Although it has been around for many years, crisis communication is just now starting to see an increase in awareness towards the importance of the industry and the impact crisis communication has on the wellbeing of businesses and institutions from all over the world. In today’s technology-driven times, when information travels with the speed of light, the way a company handles a crisis – whether internal or external – is of utmost importance and can even decide the faith and future of said company. A mishandled crisis may lead to financial loses, a decrease in brand loyalty, and even bankruptcy, depending on the situation.