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Pocketstop Blog

5 Ways to Segment Your Audience for Effective Text Message Marketing Campaigns

Posted by Daniel Wagstaff on Jan 18, 2019 6:00:00 AM

Digital marketing is traversing one of its most glorious periods, with a wide range of implementation strategies and solutions upon which to make the most of what the industry has to offer. Companies from all over the world and from diverse sectors and industries are using digital marketing methods such as text message marketing or proximity marketing to raise brand awareness, promote sales, or improve the relationship with customers.

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How to Use Emojis in A Text Message Marketing Campaign

Posted by Daniel Wagstaff on Jan 17, 2019 2:21:44 PM

Written language is in a continuous process of adapting itself to our communication needs and to the times we are living in. For the past 5,000 years, language and the way we use it in writing has played a significant role in defining who we are, how we choose to broadcast messages, but also in shaping interactions within our communities. Whether we are talking about written conversations between friends, messages exchanged in a work environment, or between customers and their favorite brands, the way we write makes a difference when it comes to how our message is understood.

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5 Reasons Hospitals Should Use a Mass Notification System

Posted by Daniel Wagstaff on Jan 14, 2019 6:00:00 AM

Hospitals are challenging institutions as they typically deal with life and death situations, day in day out. Rather than being the exception, emergencies are the rule, more so in a large hospital.

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Top 5 Safety Hazards In a Senior Living Facility

Posted by Daniel Wagstaff on Jan 11, 2019 6:00:00 AM

Approximately 47 million seniors live in the United States. And although only about 3% of them live in the more than 15,000 retirement homes and facilities, these facilities are invaluable in providing an enriched social environment for our elders.

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5 Ways To Succeed As A Proximity Marketing Reseller

Posted by Daniel Wagstaff on Jan 10, 2019 6:00:00 AM

Change! It’s always happening. Even John F. Kennedy once said, “Change is the law of life.” For the past twenty years, the internet has fundamentally changed the face of retail.

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How Internal Hospital Communications Drives Quality Patient Care

Posted by Daniel Wagstaff on Jan 9, 2019 6:00:00 AM

Modern technology has significantly impacted the way we live our day-to-day lives, and the way we interact not only with those around us, but also with companies, brands, institutions, healthcare providers, and more. In terms of communications, technology has evolved to the point in which everyone can be connected to someone else in a matter of seconds, regardless of geography or time zones. The swiftness with which we can now broadcast messages has had a momentous impact on the corporate environment, but also on how industries such as healthcare interact with their patients and visitors.

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Why Your Manufacturing Facility Needs Technology to Maintain a Culture of Safety

Posted by Daniel Wagstaff on Jan 8, 2019 6:00:00 AM

When it comes to technology and what it represents in our lives, most people often envision intricate machinery or complicated software that only target a specific sector, and are not of much use for anyone else, especially not for those who don’t have the proper knowledge for operating them. Therefore, a lot of companies and brands that don’t conduct their work in a fully technological environment are weary about the use of technology for their activities, from internal communications strategies to health and safety programs.

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5 Training Components Your Manufacturing Plant Needs in a Communication Plan

Posted by Daniel Wagstaff on Jan 7, 2019 6:00:00 AM

In the United States, the manufacturing industry is one of the most important and thriving industries, providing people with long-lasting jobs, and adding significantly to the economy, with diverse sectors ranging from food and beverage to robotics or pharmaceuticals, and everything in between. According to statistics, in November of 2018, the manufacturing industry’s employment increased by 27,000 over the previous month. Yet the thriving of the manufacturing industry is sometimes slowed by a range of factors, such as improper implementation of health and safety regulations, or communication barriers that might affect the overall activities of a manufacturing plant.

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5 Items Your Manufacturing Safety Program Must Have

Posted by Daniel Wagstaff on Jan 4, 2019 6:00:00 AM

The manufacturing industry incorporates a wide range of sectors, from food, beverages or textiles to computers, electronics, or pharmaceuticals, all which operate with multifarious and hazardous machinery. Therefore, having a safety program in place is of utmost importance for all manufacturing companies looking to protect their employees, improve their health and safety strategies, and assure business continuity. In the first quarter of 2018, the manufacturing industry has contributed $2.33 trillion to the US economy, a figure which has been continuously rising since 2009, and which is projected to keep growing. Given the expansion of the industry, and the investments conducted in equipment, technologies, and personnel, but industry companies should also invest their time and attention into providing their employees with everything they need to work in a safe environment.

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5 Tips on How Manufacturers Can Establish a Culture of Safety

Posted by Daniel Wagstaff on Jan 3, 2019 1:35:32 PM

Contemporary technologies have made it possible for companies in all industries and from all over the world to provide their employees with a working environment that is getting safer with each year. Starting with the Occupational Health and Safety Act of 1970, the United States has implemented measures in order to establish a culture of safety in the private and government sectors. In our times, health and safety departments have been responsible for a wide range of activities meant to oversee everything in the event of a crisis.

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