One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.

Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.

An organization can face a variety of crisis. A single piece of paper can catch fire and bring an entire factory down. Even a single negative review on your Facebook page can drive potential customers away. Safeguarding your employees and brand reputation in such a scenario can be a herculean task. That is why it is crucial to prepare a solid crisis communication strategy in advance.

Working at a real estate company may seem like an easy way of becoming successful and popular. However, that is far from reality. Real estate businesses have a lot of moving parts and are complex to handle, to say the least. You need to take care of finance, provide excellent property management, manage tenant relationships, evolve your tenant amenities offerings, and more. With more than 1.3 million real estate licensees about 86,000 real estate brokerage firms in the US, real estate professionals have their work cut out for them. 

Local weather affects us more than any other event you will see on the news. Nature can take drastic turns, and emergencies can arise without any warning. That's why it is always better to be prepared for the worst.

Facebook is as much of a social networking site as it is an advertising tool. Marketers and brands have leveraged Facebook pages and targeted ads to connect with their target audience. But ever since the Cambridge Analytica scandal came into light in early 2018, Facebook users have started doubting the platform’s credibility. In addition to the concerns over users’ privacy, the platform has been struggling to curb the spread of fake news.

Today’s marketing landscape is in a state of constant change. That is why it has become extremely crucial for marketers to stay abreast with the latest trends and technologies. Marketing conferences are a great way to upgrade your skills and network with others in your community. However, when it comes to attending the right conference, you definitely a large assortment of choices.

The demand for top-notch healthcare facilities has been on the rise. As the generation of baby boomers continues to age, they are more likely to suffer from chronic diseases. In addition, unhealthy lifestyle choices and eating habits are further increasing the number of patients suffering from chronic ailments.

Marketing is essential for the survival of any business, irrespective of its niche and scale. Many brands and companies recruit marketing agencies to reach out to their potential customers. A successful marketing agency should be able to help its clients achieve different marketing goals including user engagement, lead generation, brand awareness, etc.

In recent years, there has been a surge in demand for high-quality senior living facilities. Many people scout for these assisted living facilities for the elder members of their family. They often spend days researching online and visiting different facilities before making their final decision. They want to ensure that their loved ones are treated with the utmost care and compassion.