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Pocketstop Blog

7 Shopping Mall Holiday Marketing Ideas

Posted by Daniel Wagstaff on Oct 17, 2019 6:54:00 AM

While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.

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Topics: Shopping Centers, Straightxt, text message marketing, Holiday Marketing

How to Create a Hospital Disaster Plan

Posted by Daniel Wagstaff on Oct 15, 2019 7:03:00 AM

Hospitals are places that are meant to heal people after a natural disaster strikes or health emergencies. However, they can become places of disasters and violence due to natural calamities, internal or external threats.

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Topics: Mass Notification System, RedFlag, Hospitals, Disaster Plan

6 Ways To Involve Tenants In Your Shopping Mall Marketing

Posted by Daniel Wagstaff on Oct 9, 2019 7:23:00 AM

Whether you wish to get the newest smartphone, purchase new clothes, grab some drinks, or watch the latest Hollywood blockbuster movies, a shopping mall has it all. However, with so many malls and trends going against shopping centers, it has become more difficult in recent years to increase foot traffic.

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Topics: Shopping Centers, Straightxt, Marketing, Wi-Fi Alive

What The Reauthorization of PAHPA Means For Hospital Emergency Preparedness

Posted by Daniel Wagstaff on Oct 7, 2019 7:02:00 AM

The Pandemic and All-Hazards Preparedness Act (PAHPA) was passed in December 2006 and has great implications for preparedness and response activities of the Department of Health and Human Services (HHS) during emergencies.

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Topics: Mass Notification System, RedFlag, Hospitals

How To Prepare Your Employees For A Workplace Fire

Posted by Daniel Wagstaff on Oct 4, 2019 7:04:00 AM

Fires can strike at any time, anywhere. Along with them, they bring chaos, destruction, and loss of lives and property. It’s thus crucial for every organization to be prepared to deal with workplace fires. This is especially true seeing the number of fires that occur in non-residential buildings.

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What is Smishing?

Posted by Daniel Wagstaff on Oct 2, 2019 8:54:00 AM

Modern technology has made communication a cakewalk. It is now possible to connect with anyone and everyone at the click of a button. Emails, instant messaging apps, SMS - you have a plethora of options to choose from. However, there is a serious downside to this.

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10 Creative Custom Fields To Personalize Your SMS Marketing Campaigns

Posted by Daniel Wagstaff on Sep 30, 2019 12:45:10 PM

Personalization plays a crucial role in any form of marketing. Whether you’re sending out  SMS messages or emailing your audience, personalizing your communication makes a huge difference. In fact, if you don’t personalize the experience of your audience, they might get frustrated.

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6 Top Cybersecurity Practices You Need To Follow

Posted by Daniel Wagstaff on Sep 26, 2019 11:59:00 AM

Whether you’re an employee or a business owner, cybersecurity must be at the top of your priority list. You might think that cybercriminals don’t have much to steal from you, but this is far from reality. The threat of cybercrimes is real, and whether you’re an established company or a small one, you’re equally vulnerable.

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Workplace Violence Prevention for Health Care and Social Service Workers Act: What You Need To Know

Posted by Daniel Wagstaff on Sep 20, 2019 7:38:00 AM

Health care practitioners and social service workers work hard to give people a better life. Yet, their safety is often jeopardized due to dangerous working conditions. Nurses, physicians, emergency responders, and social service workers directly deal with mentally unstable individuals. As a result, they often become victims of workplace violence.

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The Differences Between SMS, MMS, iMessage, and RCS

Posted by Daniel Wagstaff on Sep 18, 2019 8:54:00 AM

The advent of text messaging has revolutionized the way we communicate. Over the years, SMS has also emerged as a powerful marketing tool for businesses. The introduction of OTT (Over The Top) messaging applications such as iMessage and WhatsApp has further enriched the texting experience. In this article, we will explore the key differences between SMS, MMS, iMessage, and RCS.

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