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Pocketstop Blog

5 Ways SMS Can Optimize Your Marketing Strategy

Posted by Daniel Wagstaff on Aug 8, 2019 8:53:00 AM

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.

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How To Utilize Your Emergency Mass Notification System When There Is No Emergency

Posted by Ashton Smith on Aug 6, 2019 8:57:00 AM

Companies typically purchase products and services to solve a specific problem or achieve a certain goal. However, when evaluating software solutions, it is worthwhile to look for what secondary benefits that same software can provide your organization. While this outcome may not always be a possibility, it is worth considering in order to gain a greater Return on Investment (ROI).

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Are Consumers Becoming Overwhelmed By Marketing Strategies?

Posted by Ashton Smith on Aug 5, 2019 3:59:21 PM

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

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Facebook Ads vs. SMS: Which Is Right For Your Business

Posted by Daniel Wagstaff on Jul 24, 2019 11:08:44 AM

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines - you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.

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Why Manufacturing Is A Prime Target For Hackers

Posted by Daniel Wagstaff on Jul 1, 2019 9:10:00 AM

The manufacturing industry is one of the most frequently hacked industries. It was second on the list of the 2016 Cyber Security Intelligence Index just behind healthcare. However, in 2017, things changed, and about 1/3rd of all cyberattacks in the second quarter of this year targeted manufacturing.

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2019 Workplace Violence Statistics

Posted by Daniel Wagstaff on Jun 28, 2019 8:56:32 AM

Workplace violence is a growing concern for every industry in the U.S. Earlier this year, a former employee, who had just been sacked, opened fire at Henry Pratt Company in Illinois. The incident resulted in six fatalities, including the perpetrator. Six other employees of the plant were also injured.

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Hurricane Season 2019: What You Need to Know to Keep Your Employees Safe

Posted by Daniel Wagstaff on Jun 26, 2019 8:58:00 AM

The onset of June has ushered in this year’s Atlantic hurricane season in the U.S. In 2018, major hurricanes such as Florence and Michael caused catastrophic damage in the southeastern U.S. In the aftermath of these cataclysmic natural disasters, many businesses are still struggling to re-establish their footing. The hurricanes also caused significant loss of life and property.

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How Brands Can Connect With Gen Z

Posted by Daniel Wagstaff on Jun 25, 2019 8:54:00 AM

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including millennials and Generation Y.

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6 Marketing Podcasts You Should Be Listening To

Posted by Daniel Wagstaff on Jun 21, 2019 8:30:00 AM

The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.

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6 Internal Communication Strategies for Senior Living Facilities

Posted by Daniel Wagstaff on Jun 20, 2019 9:06:00 AM

Communication is one of the most important things when it comes to managing a facility. Its importance rises even further when we’re talking about a senior living facility. Senior citizens need your complete attention as they are even more vulnerable to injuries and diseases. This makes it necessary to have some strategies in place to handle internal communication efficiently.

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