Marketers have a way of thinking that includes traits that can be of great benefit to internal communications professionals.

By 2025 millennial’s will make up 75% of the U.S workforce. 84% of these millennial’s seek a sense of purpose in their work, 50% of these said that they would take a pay cut for a job that aligns more closely with their values.

Internal communications is the glue that binds employees, management, and stakeholders together. It helps keep employees of an organization informed, loyal, and engaged. Well-executed internal communications increases employee job satisfaction, improves business turnover, and helps to decrease staff turnover.

When customers search for a restaurant, 75% of people use a mobile device to find out information and 50% of these people are in a car, or on the go. Therefore, mobile marketing plays a huge role in customer relationships even before a potential customer enters the premises of your eatery for the first time.

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large global brands as they utilize modern communication methods to their advantage, whilst giving their existing and potential customers exactly what they want.

This year, 52.2% of all worldwide traffic is being generated through mobile phones; this is up from 50.3% in 2017 and is set to increase year by year. In fact, 57% of all US online traffic now comes from smartphones and tablets. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking. Therefore, text message marketing is crucial for modern day businesses to explore and consider when developing and enhancing their marketing efforts.

Research shows 62% of customers that visit your website from a mobile device expect you to have a live chat facility available. 82% of these customers say that they would actively use this service for their queries and communication needs.

Over 6 billion text messages are sent every day in the U.S alone. With open rates averaging at around 98%, SMS communication is a fantastic avenue for businesses to keep in touch with their customers and vice versa.

By 2020, 48.7 million consumers will opt in to receive text messages from businesses. With 7 billion messages due to be sent out this year, and an open rate of over 90% within three minutes of receiving each SMS, there is a huge amount of exposure on offer for businesses.

Every day roughly 2654 individuals enter the rental property market. That being said, 2018 is truly a fantastic time to be a landlord. However, it’s important to look after your tenants and develop a succinct communications plan that serves its purpose keeping both parties happy.