With mobile internet usage surpassing desktop usage, text based marketing is more relevant than ever!
Whoa. 6,000% ROI, sign me up!
So, what’s this secret text based marketing strategy that has one retailer jumping for joy? Well, it’s really no secret after all. I’m sure it will be no surprise to read that SMS and MMS text based marketing strategies are making a big splash in the traditional marketing arena. It’s forecasted that text based marketing services will generate $1.279 trillion in revenue over the 2014-2018 period1. That’s a lot of cash for retailers and others who — smartly — invest in text based marketing strategies.
The two largest text based marketing services are SMS and MMS messages. SMS is your simple text only text message with a limitation of characters. MOST cell phones, Smartphone or not, these days will accept an SMS message. MMS is a text message than includes multimedia content (i.e. images). The downside to MMS is that not all cell phones will accept them.
The plus-size women’s clothing retailer, Avenue, tried their hand at a text based marketing strategy. And the results were outstanding! Avenue decided to utilize a MMS text based marketing service to send coupons and other promotional content every week to their customers2. When a participant texted “Ave” into a shortcode, they received a $5 coupon in return on their next purchase of $20 or more2.
The coupon resulted in Avenue achieving a 6,600% ROI from the text based marketing service! In addition, they were also able to report a high read rate of 97% for the text based marketing messages and could determine that 71% of their mobile subscribers used a Smartphone — helping them to better target customers with MMS versus SMS messages in the future2. That’s a win if I don’t say so myself!
If this example doesn’t say it, let me. Consumers LOVE receiving coupons and promotions via text message — whether it be SMS or MMS. There is a reason text based marketing is on the rise. Don’t ignore the amazing possibilities text based marketing can create for your business.
It doesn’t matter how large or small your business is — you can afford and benefit from text based marketing services. For more information on Pocketstop’s text based marketing services and our other operational and marketing communication platforms, give us a call at 877-840-2444 or go to www.pocketstop.com to live chat with us today!