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Pocketstop Blog

Daniel Wagstaff

Recent Posts

Your Burning Questions about Shopping Mall Customer Engagement, Answered

Posted by Daniel Wagstaff on Sep 17, 2020 6:03:00 AM

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

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Topics: Shopping Centers

Is Your Business Prepared: Getting A Plan Together in Case of A Fire

Posted by Daniel Wagstaff on Sep 14, 2020 5:03:00 PM

First know this: you can never be too prepared when it comes to emergencies like fires. Unpreparedness brings panic and chaos. Planning helps bring organization and solutions to a dangerous situation.

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Top Ways to Make Sales Promotion Work For Your Shopping Mall

Posted by Daniel Wagstaff on Sep 8, 2020 5:42:00 AM

Sales promotions can garner customers’ attention and loyalty. Personalized promotions are a good way to boost short-term sales, attract new and existing mall shoppers and increase dwell time for your center.

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Topics: shopping mall

Is Your Business Prepared? Getting a Plan Together in Case of An Earthquake

Posted by Daniel Wagstaff on Sep 3, 2020 5:18:00 AM

The COVID-19 crisis is showing us the importance of having an emergency plan in place. Natural disasters begs us to be prepared, but also that each situation is unique and sometimes unpredictable. Ultimately, though, your organization having an emergency plan can possibly save lives and keep those around you from giving in to panic.

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Make Your Shopping Mall Marketing Budget Seem 3x Bigger

Posted by Daniel Wagstaff on Aug 31, 2020 6:08:00 AM

Optimizing your shopping mall's marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

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Topics: Shopping Centers

How Businesses Can Prepare for Hurricane Season

Posted by Daniel Wagstaff on Aug 27, 2020 6:17:00 AM

As if we didn’t have enough to worry about, Hurricane Laura is bearing down on Louisiana and Texas potentially bringing along with it severe damage and potentially a lives lost. Keep in mind that in 2019, AccuWeather said that more than $22 billion in hurricane-related damages were reported which this year has the potential to surpass.

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Topics: Mass Notification System, hurricane preparedness

How Your Tenants Can Help To Amazon-Proof Your Shopping Mall

Posted by Daniel Wagstaff on Aug 24, 2020 6:04:00 AM

In an age of Amazon, shopping center marketers need to think and market differently especially during the COVID-19 pandemic. Only 32% of shoppers go to stores because they enjoy the experience; more than three-quarters try to avoid stores altogether, according to the Salesforce Connected Shopper Report. Shopping centers must drive shoppers in by creating a unique selling proposition especially as many consumers are hesitant to venture out during this current pandemic.

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Topics: shopping mall

Why Mass Notification is the Key To Effective Communication in Emergency Times

Posted by Daniel Wagstaff on Aug 20, 2020 6:32:00 AM

If the COVID-19 pandemic has taught us anything it is that emergencies can happen at any moment -- severe weather, natural disasters or active shooters. These are events that threaten employee safety and impact business operations. Businesses need to choose the right emergency communications strategy, which includes a modern emergency mass notification system.

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Topics: Mass Notification System

What “Good” Customer Engagement Can Look Like For Your Shopping Mall

Posted by Daniel Wagstaff on Aug 19, 2020 9:40:47 AM

How important is customer engagement for your shopping mall? Take a look into the very near future:

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Topics: Shopping Centers

Shopping Center Messaging to Shoppers during the COVID-19 Pandemic

Posted by Daniel Wagstaff on Apr 27, 2020 1:31:23 PM

Just because your shoppers aren’t currently visiting your shopping center, doesn’t mean you can’t reach out to them. You can’t afford shoppers forgetting about the great things your tenants and the center have to offer because you didn’t remind them.

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