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Pocketstop Blog

Daniel Wagstaff

Recent Posts

How Technology Is Changing the Commercial Real Estate Industry

Posted by Daniel Wagstaff on Mar 15, 2019 6:00:00 AM

In the last decade, technology has been a major catalyst behind the development of all industries, as more and more companies have turned to technologically-driven solutions for their business. According to recent statistics, the total technology spending worldwide is forecast to reach $3.3 billion in markets that include telecom services, tech outsourcing, tech consulting, hardware maintenance, software, communication services, and others. Yet not all industries have taken full advantage of the benefits that technology brought to the corporate environment, and some are still learning their way around what it means to update their services for fitting technological demands.

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Top 5 Safety Concerns for The Manufacturing Industry

Posted by Daniel Wagstaff on Mar 14, 2019 3:16:50 PM

One of the most poignant issues of the manufacturing industry is the health and safety of employees. Minimizing risks and reducing the damages in the event of a crisis are of main concern to both companies and industry regulators. Technological developments in the manufacturing industry have made it easier for plants to handle safety concerns and provide their employees with a work environment in which they feel safe and that protects their health. Also, it has helped the industry better regulate itself in terms of health and safety, as precautionary options are more diverse now than they were decades ago.

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5 Differences Between Rich Communication Services and Messaging Apps

Posted by Daniel Wagstaff on Mar 13, 2019 9:05:40 AM

Modern-day communications rely on a wide range of solutions to get people connected with their friends, family, or with the brands they use. From SMS to messaging apps, email, or social media platforms, these channels offer us the ability to stay in touch no matter where we are, with only the help of a mobile device or computer. Technological advances in the communication industry, most of them based on customer demand, have made it possible for messages to be exchanged within seconds, between people from all corners of the world.

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How to Build a Retail Shopping Center Marketing Strategy

Posted by Daniel Wagstaff on Mar 8, 2019 5:00:00 AM

Digital marketing has widened the array of possibilities for all industries, especially for retail, as customers are becoming more and more interested in engaging with their favorite brands via their mobile devices. Whether you are starting out or have already been in the retail industry for decades, redefining your marketing strategies based on modern trends and customer needs is mandatory for successful brand development. As a retail shopping center, your marketing options are more plentiful than those of a small shop or an online retail business, but also more difficult to implement if you are doing it without a clear and personalized strategy in mind. Without a comprehensive understanding of customer demographic and the profile of your retail business, the outcome of marketing strategies won’t align itself with your ROI goals and objectives.

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How to Survive an Active Shooter at Work

Posted by Daniel Wagstaff on Mar 6, 2019 11:59:28 AM

The advantages and benefits of living in today’s fast-pacing and technologically-driven world are highly visible in all industries and at all times. Just like today's security threats the world is still working to address, other threats exist within our own borders that are more immediate effecting us on a daily basis. An active shooter situation is amongst the most dangerous circumstances people can find themselves in, whether they are on the street, during their free time, studying, or at work. Between 2000 and 2017, there have been a total of 250 active shooter incidents across the United States, in various environments, from schools to corporate offices.

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5 Ways To Integrate Text-to-Chat Into Your Current Marketing

Posted by Daniel Wagstaff on Mar 5, 2019 4:00:11 PM

Almost every business has a phone number where customers and others can reach them. But did you know that 65 percent of customers would opt to communicate with businesses using SMS as opposed to a phone call?

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Why SMS Marketing Isn’t Just for Your Smartphone

Posted by Daniel Wagstaff on Feb 27, 2019 6:00:00 AM

With the impressively rapid growth of rich communication services (RCS), understanding the role SMS plays in the implementation of marketing strategies is of utmost importance for all companies that want to keep up with new trends and solutions. With more and more people returning to the comfort and security of text messaging, not implementing SMS marketing plans means not tapping into a significant section of your target demographics.

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Why Your Email Is a Horrible Substitute for Emergency Notification Software

Posted by Daniel Wagstaff on Feb 26, 2019 12:28:53 AM

Emergency situations, albeit caused by natural disasters or events related to the activity of a business or institution, are difficult to manage, especially if proper precautionary measures are not taken in advance. Without an emergency notification software and crisis communication strategies tailored to both the needs of individuals and professional entities, a crisis can end up causing a significant amount of damage. From endangering the health and safety of employees, to bankruptcy, the risks to which a company is exposed in the event of an emergency can only be adverted if taken into consideration before it’s too late.

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5 Causes of Factory Disruption

Posted by Daniel Wagstaff on Feb 25, 2019 6:00:00 AM

The manufacturing industry is traversing a stimulating period of growth and development, as more and more technological advances are making it easier for businesses and their employees to deal with the challenges of the industry. One of the main concerns of manufacturers, regardless of geography or sector, is factory disruption and how it can impact the safety and wellbeing of employees, but also business continuity. Factory disruption is not only a concern in itself, but also because of the numerous effects it can have on activity, effects that can range from health hazards to serious financial losses.

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How Shopping Mall Marketing Has Changed Over the Decades

Posted by Daniel Wagstaff on Feb 22, 2019 11:29:25 AM

The concept of browsing for goods and services offered by one or more merchandisers in a complex of shops has been around since Ancient Rome, when Apollodorus of Damascus built Trajan’s Market, which is now considered to have been the world’s first shopping mall. People have always enjoyed the benefits of finding their needed goods in one place, and that has been the one of the most influential drives behind the retail industry throughout the ages.

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