Any business continuity plan will be massively enhanced by incorporating mass communication software to engage with, and update key audiences.
The JLL Retail Division recently gathered a panel of experts, partners and members of corporate to discuss crisis communications in the retail context, and our very own Daniel Wagstaff joined the panel.
This blog originated from The Crisis Communicator by Paul Rhynard. See the original post here.
THE PROBLEM: AN UNEXPECTED CRISIS WITH HUNDREDS OF AFFECTED PERSONS
THE PROBLEM: COMMUNICATING TO MULTIPLE TENANTS
Our interconnected world has changed the rules for how organizations must operate crisis communications
Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. Without further ado, let’s get talking about these ten new rules.
When you have important information to tell your tenants, you must be ready to hit send. From severe weather alerts, to closings, to emergency notifications, to networking events and staffing updates, sending real-time news must be quick, easy and manageable. Otherwise, you may miss an opportunity to send critical and timely information, which could hold you responsible for damages and consequences – and end up costing you more money and time.
In the wake of the Paris tragedies, the importance of emergency preparedness and crisis communications is once again highlighted.
When the news broke about Paris, I couldn’t help but think to myself “not again.” I was heartbroken for those innocent people that were lost and their families, friends and country. I was angry but I also felt fear. Where will this happen next? Is this going to happen again in the United States? The days of September 11 still are fresh in the minds of those old enough to remember that day and November 13 will be a similar day for the French.
Advances in technology have always come with more advantages than disadvantages, which is why people are always so quick to embrace them. One of these many advances has revolutionized the way in which people are able to send and receive information. This advancement is in the form of mass notification systems. These systems can be used in different capacities, by different companies to achieve various results. However, one of its best uses is as part of a crisis communication tool which can help enhance commercial evacuation procedures. Let’s take a quick look at some of the ways a mass notification system can accomplish this.
Tips on Writing Messages for Critical Situations
President Obama’s speech on Sunday night gave us confirmation that what happened in San Bernardino on December 2nd was, indeed, an act of terrorism. Most of us already concluded this fact based on what the media reported. While the Obama Administration works diligently to fight the threat of terrorism and presidential candidates hash out their own opinions and strategies on what they think should happen, there is a heightened sense of awareness for our own safety.