In today’s market, when new businesses are emerging with unbelievable speed, maintaining a pool of customers is mandatory for the survival of your brand. It is not just about how good your products or services are, but also about how proficient your marketing strategies are in terms of gaining new customers and keeping the ones you already have. Flooded by new information each day, people sometimes find it easier to migrate from one brand to another, especially if said brand offered nothing more but their services or products. Customers take into consideration all sorts of factors when deciding to give up on a brand, such as proximity to home or the office, straightforwardness in the communication process, cross-platform availability for support (and other services), or customer loyalty programs.