The rise of the internet and advanced communication systems has transformed the world into a close-knit global village. Irrespective of the size and nature of your business, you are likely operating as part of a global economy. This means your business could face the repercussions of something that happens on the opposite side of the world. A pandemic outbreak, for instance, could disrupt normal business operations and take a toll on your revenue.
The coronavirus outbreak, which originated in the Chinese city of Wuhan in December 2019, has been causing widespread panic. Despite continued efforts to contain the Coronavirus, also known as COVID-19, epidemic, it has already claimed thousands of lives in various countries. Even though the outbreak has slowed in China, it is gaining momentum in other countries including the U.S. According to the World Health Organization, there are now more new cases of coronavirus infections outside of China than inside.
An emergency can strike your organization at any time. It comes without any warning, and if you’re not prepared well enough, it can leave a trail of damages. Every organization is susceptible to a variety of emergencies ranging from natural calamities like earthquakes or floods to fires.
There are many emergency notification systems available for businesses to use in the event of a natural or manmade threat to their infrastructure and daily business processes.
Critical incidents often occur with little or no warning and need to be addressed immediately and professionally. In the event of a critical incident it is important to have the correct measures in place in order to keep all parties informed and updated with all details available in real time. Failure to communicate during a critical incident can create insecurity and deeper problems right across the board for businesses.
Many government agencies and high-profile businesses tell their employees to follow “the New York Times rule” when sending emails, drafting documents, and making business decisions. The rule is simple: if you would be embarrassed to see your conduct reported (or your email quoted) on the front page of the newspaper, think twice!
THE PROBLEM: AN UNEXPECTED CRISIS WITH HUNDREDS OF AFFECTED PERSONS
Hurricane season is here, and it is important to be prepared to respond effectively if bad weather hits your area. The forecast for the 2017’s hurricane season has been updated with more active storms predicted; the NOAA now expects 14-19 total named storms in the Atlantic. We’ve already had more than a year’s worth of named storms when you look at the long-term average, and we're just past the midpoint of the season. Having a crisis communication plan and effective response, complete with the tools available today for instantaneous, consistent and reliable messaging is imperative.
Tips on Writing Messages for Critical Situations
President Obama’s speech on Sunday night gave us confirmation that what happened in San Bernardino on December 2nd was, indeed, an act of terrorism. Most of us already concluded this fact based on what the media reported. While the Obama Administration works diligently to fight the threat of terrorism and presidential candidates hash out their own opinions and strategies on what they think should happen, there is a heightened sense of awareness for our own safety.
The Demand for Mass Notification Systems Is Increasing Every Day
The demand for mass notification systems is increasing every day. Why? Why is this market predicted to be worth $8.57 Billion by 20201? Let’s find out. “The major forces driving this market are the growing need for public safety, increasing awareness for emergency communication solutions, requisite for business continuity, and the trend towards mobility is rising. Hence, the adoption of mass notification [system] solutions is increasing. Also, the enterprises are expected to follow business continuity and disaster recovery and public safety compliance standards which are boosting the sales of mass notification solutions. Most of the enterprises across different verticals are actively formulating policies and procedures to ensure operational safety and minimizing loss of life and loss of property in case of emergencies1.”