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Pocketstop Blog

7 Tips To Create A Mall Customer Loyalty Program

Posted by Daniel Wagstaff on Jul 19, 2021 6:13:00 AM

A customer loyalty program should drive increased in-store traffic and repeat business. But, of course, that’s easier said than done. Building a customer loyalty program is an art that can be evolved and successfully executed if all the pulse points are addressed.

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How Shopping Malls Can Attract Customers In A Post-Covid World

Posted by Daniel Wagstaff on Jun 29, 2021 4:54:00 AM

Now that life is getting back to somewhat normal, it’s more urgent than ever to attract shoppers (both old and new) and measure their behavior as they journey through your center. With new technology, you can now get a clear handle on what’s bringing customers to you, and what’s keeping them returning.

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The Key To Engagement is Getting Personal

Posted by Daniel Wagstaff on Jun 23, 2021 5:02:00 AM

What could possibly be more important than price and product? Try customer experience (seriously, try it!). 

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How To Optimize for a Shopping Mall’s Customer Journey

Posted by Daniel Wagstaff on Jun 15, 2021 6:07:00 AM

By now (or, at least, before the pandemic), you must have heard this type of thinking countless times: retail is now all about the experience. We’ve been through a lot in the past year, but it’s still true. The way your customer experiences your mall is everything. A good, positive customer experience can define your future. Yet it’s all part of a learning process: even a middling-to-bad experience can provide you with valuable insights that can allow for new ways to improve customer service, staffing, and tenant sales.

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Press Release: Pocketstop Announces 20 Ways to Bring Shoppers Back to Malls

Posted by Daniel Wagstaff on Apr 29, 2021 3:00:00 AM

DALLAS (PRWEB) As COVID-19-related social distancing restrictions ease around the United States, malls across the country are now facing a new challenge: bringing risk-averse shoppers back after a year of online ordering and curbside pickup. A key: constant communication in the modern methods today’s shoppers prefer, says “20 Shopping Center Marketing Ideas to Bring Back Foot Traffic,” a new white paper released by Pocketstop. The PropTech company provides solutions designed to drive audience behavior and provide actionable data to shopping center companies, among other clients.

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How Data Silos are Undermining your Shopping Mall Marketing Efforts

Posted by Daniel Wagstaff on Nov 12, 2020 5:02:00 AM

You’ve probably learned this hard lesson by now: everything you do boils down to data. Data helps you see where your shopping center portfolio stands, where it is going, and how you’re being impacted. That’s why your data needs to be up to date, accurate and in sync across your entire shopping mall portfolio. It’s the only way for your company to get anything done quickly, efficiently, and with future success in mind.

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