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Pocketstop Blog

How to Select Mobile Keywords

Posted by Daniel Wagstaff on Oct 3, 2018 6:00:00 AM

Living, breathing, interacting, and conducting our businesses in a mobile-first world puts us face-to-face with numerous benefits, but also with a few challenges, especially when it comes to perfectly understanding the key to developing a fruitful customer-business mobile relationship. Driving growth in a mobile-first world means adapting strategies not only to customer necessities, but also to the environment in which businesses choose to interact with them.

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Topics: Mobile Marketing, text message marketing, mobile keywords

Text Messaging Used by Presidential Candidates to Reach Voters

Posted by Daniel Wagstaff on Mar 1, 2016 4:31:31 PM

Today is Super Tuesday! Here in Texas, it’s Election Day for the presidential primary. What an interesting race it has been so far. Don’t worry, we’re not here to talk politics but technology, of course. Today, I want to talk about one of our favorite subjects—text messaging—and how it is being used by candidates as a communication channel.

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Topics: Business, Mobile, News, Pocketstop, Technology, Mobile Marketing, text message marketing, Trending

How to Multiply Your SMS Marketing Contact Database

Posted by Daniel Wagstaff on Jan 27, 2016 9:59:32 AM

SMS Marketing is dominating the market. Every day, more and more businesses embrace SMS as they recognize it can add real value to a marketing strategy.  SMS Marketing is here to stay. Why? In addition to answering why, today, I’m also going to suggest some tips on how to multiple your SMS Marketing contact database. SMS Marketing is a great tool, but it is only as good as your database.

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Topics: Business, Mobile, News, Pocketstop, SMS Marketing, Technology, Mobile Marketing, SMS, Trending

Text Messaging Highlight: Atlanta Nonprofit Teaches Grandparents How to Text

Posted by Daniel Wagstaff on Nov 30, 2015 9:46:05 AM

Here’s another Benefit of Text Messaging and another Demographic You May Not Have Considered Reaching

As a SMS text messaging provider, we like to talk about the benefits of using text messaging marketing to reach consumers—especially the younger generations of consumers who are one with their Smartphone or tablet. You know they kind I’m talking about, maybe you’re even one of them! Smartphone always within reach, uses it for everything (even an alarm clock), first thing they look at in the morning and the last thing they look at before they go to bed…

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Topics: Mobile, News, Pocketstop, Technology, Mobile Marketing, SMS, text message marketing, Trending

The Intersection Between Operational & Marketing Communications: Pocketstop

Posted by Daniel Wagstaff on Sep 9, 2015 10:22:15 AM

Pocketstop is a SaaS multi-channel digital communication specialist

Organizations these days, whether a shopping mall, retail outlet, corporate office or non-profit organization, have a variety of communication needs. Customers, employees, vendors and managers not only expect information to be pushed out, they demand it.

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Topics: Business, Loyalty, Mobile, News, Pocketstop, Technology, Mass Notification System, Mobile Marketing, RedFlag, Rewards, SMS, text message marketing, Trending

Leverage Your Shopping Center’s Free WiFi Service to Engage Consumers & Increase Sales with M360

Posted by Daniel Wagstaff on Aug 11, 2015 8:08:44 AM

Pocketstop’s Proximity Based Text Marketing Service Uses WiFi to Drive Success

Today’s technology has made the timing of marketing messages critical to their success. Pocketstop’s text marketing service gives timing top priority — delivering marketing messages directly to consumers based on their location. In other words, M360 marries together text marketing messages and consumers who have cash in hand and are ready to spend. Being able to engage consumers while they are shopping is a huge plus for both parties. Consumers get notified of sales or promotions they might not otherwise have been exposed to and marketers enjoy higher ad impressions, sales and ROI.

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Topics: Business, Loyalty, Mobile, News, Pocketstop, Technology, text marketing, Mobile Marketing, SMS, text message marketing, Trending, WiFi

5 Industries That Can Use Text Marketing To Boost Business

Posted by Daniel Wagstaff on Jul 7, 2015 10:49:40 AM

Text Marketing Is a “No Brainer” As Most Consumers Now Carry Cell Phones

Mobile marketing, SMS marketing and text marketing are all interchangeable terms. It doesn’t matter what you call it, text marketing (as we will call it!) is when text messages are used as a marketing channel to reach consumers. Every day more and more businesses and organizations jump on the text marketing bandwagon. Don’t worry, there is still room for you! Today, I am going to highlight five industries that can and should (and many already are) use text marketing to help increase business and reach goals.

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Topics: Business, Mobile, News, Pocketstop, Technology, text marketing, Mobile Marketing, sms, SMS, text message marketing, Trending

The History and Future of Mobile Marketing as Smartphones reach 70% mobile market penetration in the U.S.

Posted by Daniel Wagstaff on Aug 8, 2014 9:47:59 AM

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.1 that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With all of the conveniences that the digital age has brought us I can certainly tell you I’m not looking back. But, I am looking forward. And with Smartphones reaching 70% mobile market penetration there is a whole lot to look forward to.

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Topics: Business, Mobile, mobile, News, Technology, Articles, Mobile Marketing, sms, SMS, Trending