Living, breathing, interacting, and conducting our businesses in a mobile-first world puts us face-to-face with numerous benefits, but also with a few challenges, especially when it comes to perfectly understanding the key to developing a fruitful customer-business mobile relationship. Driving growth in a mobile-first world means adapting strategies not only to customer necessities, but also to the environment in which businesses choose to interact with them.
Today is Super Tuesday! Here in Texas, it’s Election Day for the presidential primary. What an interesting race it has been so far. Don’t worry, we’re not here to talk politics but technology, of course. Today, I want to talk about one of our favorite subjects—text messaging—and how it is being used by candidates as a communication channel.
SMS Marketing is dominating the market. Every day, more and more businesses embrace SMS as they recognize it can add real value to a marketing strategy. SMS Marketing is here to stay. Why? In addition to answering why, today, I’m also going to suggest some tips on how to multiple your SMS Marketing contact database. SMS Marketing is a great tool, but it is only as good as your database.
Here’s another Benefit of Text Messaging and another Demographic You May Not Have Considered Reaching
As a SMS text messaging provider, we like to talk about the benefits of using text messaging marketing to reach consumers—especially the younger generations of consumers who are one with their Smartphone or tablet. You know they kind I’m talking about, maybe you’re even one of them! Smartphone always within reach, uses it for everything (even an alarm clock), first thing they look at in the morning and the last thing they look at before they go to bed…
Pocketstop is a SaaS multi-channel digital communication specialist
Organizations these days, whether a shopping mall, retail outlet, corporate office or non-profit organization, have a variety of communication needs. Customers, employees, vendors and managers not only expect information to be pushed out, they demand it.
Pocketstop’s Proximity Based Text Marketing Service Uses WiFi to Drive Success
Today’s technology has made the timing of marketing messages critical to their success. Pocketstop’s WiFi Alive text marketing service gives timing top priority — delivering marketing messages directly to consumers based on their location. In other words, WiFi Alive marries together text marketing messages and consumers who have cash in hand and are ready to spend. Being able to engage consumers while they are shopping is a huge plus for both parties. Consumers get notified of sales or promotions they might not otherwise have been exposed to and marketers enjoy higher ad impressions, sales and ROI.
Text Marketing Is a “No Brainer” As Most Consumers Now Carry Cell Phones
Mobile marketing, SMS marketing and text marketing are all interchangeable terms. It doesn’t matter what you call it, text marketing (as we will call it!) is when text messages are used as a marketing channel to reach consumers. Every day more and more businesses and organizations jump on the text marketing bandwagon. Don’t worry, there is still room for you! Today, I am going to highlight five industries that can and should (and many already are) use text marketing to help increase business and reach goals.
Business Are Increasing Opportunities and Meeting Goals with Mobile Marketing
Today I’m going to highlight how gas supplier and convenient store franchisee, ALON USA / 7-Eleven made multiple goals when the company implemented a mobile marketing campaign — an increasingly popular marketing option for businesses both large and small across a wide range of industries. Often, we talk about the potential for an incredible return on investment with mobile marketing campaigns. But increasing ROI isn’t the only goal a mobile marketing campaign can help a business meet.
Learn How Church’s Chicken Used a Mobile Marketing Campaign to Send a Lucky Customer to Los Angeles to Mingle With the Stars!
I’m not just tooting my own horn when I say that mobile marketing is the number one tool that every QSR, or quick service restaurant, should be using. Today, it really is a no brainer. Everyday more and more QSRs are jumping aboard the bandwagon and using this amazing tool to communicate with and reward their customers all while promoting their own brand. It truly is a win-win. Did I mention text mobile marketing as a greater than 90% read rate? You’re going to attract the attention of people who want your product. And you’re going to have an incredibly reliable and effective way to reach and engage them. Need I say more?
Text Marketing Services Are HOT For More Than One Reason
At Pocketstop, one of our jobs is to promote our products and help potential customers and partners better understand our platforms and the infrastructure required to deliver them. Having said that, today’s blog post will discuss Pocketstop’s Text Marketing Services that run on Microsoft Azure. To learn even more about the text marketing services we offer, check out http://pocketstop.com/text-message-marketing.