Looking back on the recent uncomfortable and downright scary situations involving the deadly Ebola virus in Dallas, the cyberattack on Sony Pictures and the terror threat at the Mall of America a lot can be said about being prepared for the worst. During emergencies, communications can break down creating confusion and panic and can result in a loss of reputation for those personally involved and for the organizations involved. Today, I am going to take each of these situations listed above and walk through what went wrong or what could have been improved in the area of communication and how a cloud-based emergency mass notification system could have helped each situation.
Emergencies and disasters are unpredictable events that can strike any place. Such situations call for advance preparedness so when (or if) a crisis actually occurs, you know what needs to happen and how it should be done. The emergency preparedness plan should take into consideration all the possible scenarios and appropriate personnel should know their roles. It is also important to have an emergency notification system in place for timely dissemination of key information to people involved.
We live in an age of dynamism and changes happen every second; this rule applies without exception. It is in the best interest of everyone that things go smoothly, but there are times when an inevitable crisis could happen and affect an organization.
An Emergency Action Plan (EAP) is a written document that elucidates the actions of employees and employers in the event of a workplace emergency. A well developed EAP, when used in conjunction with effective employee training, can help to reduce the likelihood and severity of damage caused during such emergencies.