In a world driven by innovation and the need to manage our time as best as possible, the relationship between brands and customers will always be subject to change. Companies that don’t keep up with these changes, and that don’t upgrade their strategies, solutions, and technologies based on industry and customer demands are having a hard time with seeing the growth they were expecting, and some even struggle to stay in business. Text message marketing is providing companies with a channel of broadcasting their message to their customers, one that is not only simple to use and desired by both parties involved, but also cost-effective. Nowadays, text message marketing is even used for providing customer service, with impressive results. But is this all there is for the future of text message marketing?