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Top Ways to Make Sales Promotion Work For Your Shopping Mall

Posted by Daniel Wagstaff on Sep 8, 2020 5:42:00 AM

Sales promotions can garner customers’ attention and loyalty. Personalized promotions are a good way to boost short-term sales, attract new and existing mall shoppers and increase dwell time for your center.

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Topics: shopping mall

How Your Tenants Can Help To Amazon-Proof Your Shopping Mall

Posted by Daniel Wagstaff on Aug 24, 2020 6:04:00 AM

In an age of Amazon, shopping center marketers need to think and market differently especially during the COVID-19 pandemic. Only 32% of shoppers go to stores because they enjoy the experience; more than three-quarters try to avoid stores altogether, according to the Salesforce Connected Shopper Report. Shopping centers must drive shoppers in by creating a unique selling proposition especially as many consumers are hesitant to venture out during this current pandemic.

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Topics: shopping mall