SMS text message marketing is the best tech tool to drive digital engagement. It just is. Everywhere I go, I look for short codes at my favorite shops and restaurants. I check the bottom of my receipts and I even go to the websites of my favorite places to see if they will text me hot deals, sales and other information that I’d rather have pushed to me—and I’m not alone. Everyday customers are joining the “mobile clubs” or SMS text message marketing campaigns of their favorite places. From restaurants, coffee shops, retailers and even television stations… businesses are using SMS text message marketing to reach consumers.

SMS Text Marketing is growing fast and there’s no sign it will slow down anytime soon.

Despite the growth, consumer demand and success of SMS text message marketing solutions, some businesses out there are still reluctant to add a SMS service to their marketing mix. Why? Well, I can’t answer that why, but I can answer why you should be using SMS text marketing as soon as possible… and a few statistics are going to help me do it!

There’s really no need to explain this list! Let’s get to it. Here is our Top 10 List why shopping malls and retailers should be using SMS as of yesterday! Not using SMS? Get on it, would you? And give us a call.

Blast From The Past: This blog, first published in 2014, still rings true and illustrates how SMS Messaging can be utilized by other organizations apart from those in the retail and restaurant industry—where SMS use is heavy. 

Text Marketing Is a “No Brainer” As Most Consumers Now Carry Cell Phones

Mobile marketing, SMS marketing and text marketing are all interchangeable terms. It doesn’t matter what you call it, text marketing (as we will call it!) is when text messages are used as a marketing channel to reach consumers. Every day more and more businesses and organizations jump on the text marketing bandwagon. Don’t worry, there is still room for you! Today, I am going to highlight five industries that can and should (and many already are) use text marketing to help increase business and reach goals.

With mobile internet usage surpassing desktop usage, text based marketing is more relevant than ever!

Whoa. 6,000% ROI, sign me up!

SMS Text Marketing Campaign Gains 13,000 Subscribers In 5 Weeks

SMS text marketing campaigns are on the rise — and for good reason. They work! And major brands are starting to take note. Take for example, Taco Bell’s use of an SMS text marketing with a two part goal. First, Taco Bell wanted a way to keep in touch with their customers by communicating with them directly. Additionally, the tech savvy taco shop also wanted a campaign that encouraged immediate action from their customers.

Text message marketing is becoming the king of mobile marketing.

Thanksgiving has come and gone. And so has some of the biggest shopping days of the year. Black Friday, Small Business Saturday and Cyber Monday have become gargantuan events giving both consumers and businesses the opportunity to cash in. E-commerce has been changing the landscape of the Thanksgiving holiday shopping weekend for a while now, giving text message marketing more relevance than ever before.

If done correctly, the simplicity, versatility, personalization, measurability and effectiveness of text message marketing is sexy.

By way of introduction, my name is Brian Teague (@undergroundlair) and I’m Chief Technology Evangelist for Pocketstop. As a technology evangelist, one of my goals is to help companies better understand how they can leverage our Text Message Marketing, Loyalty and Rewards as well as our Multi-channel Mass Notification System solutions to solve common communication problems. During a recent sales call and during some subsequent research on Beacons and Apple Passbook, I was reminded of how sexy a solution text message marketing really is.

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.¹ that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With all of the conveniences that the digital age has brought us I can certainly tell you I’m not looking back. But, I am looking forward. And with Smartphones reaching 70% mobile market penetration there is a whole lot to look forward to.