With over 6 billion text messages sent and received every day just in the US, text message marketing is a powerful tool to be leveraged by businesses. Today, businesses face many options when it comes to the various methods available by which to engage, inform, and entertain their customers via SMS. However, SMS marketing can be costly for businesses, therefore it's crucial to measure text marketing ROI in order to adapt and improve for the future.

In the case of a workplace emergency situation, SMS technology can be seriously beneficial for emergency communications. Whereas many other communications methods may be available, other technologies can prove unreliable in times of true crisis.

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SMS text message marketing is the best tech tool to drive digital engagement. It just is. Everywhere I go, I look for short codes at my favorite shops and restaurants. I check the bottom of my receipts and I even go to the websites of my favorite places to see if they will text me hot deals, sales and other information that I’d rather have pushed to me—and I’m not alone. Everyday customers are joining the “mobile clubs” or SMS text message marketing campaigns of their favorite places. From restaurants, coffee shops, retailers and even television stations… businesses are using SMS text message marketing to reach consumers.

SMS Text Marketing is growing fast and there’s no sign it will slow down anytime soon.

Despite the growth, consumer demand and success of SMS text message marketing solutions, some businesses out there are still reluctant to add a SMS service to their marketing mix. Why? Well, I can’t answer that why, but I can answer why you should be using SMS text marketing as soon as possible… and a few statistics are going to help me do it!

I’m sure you’ve heard the saying, you’re only as strong as your weakest link. This truth can be applied to many situations in life and in business. And with today’s tech landscape, your business is only as good as your best digital communication system. Let’s talk about some of the different automated communication solutions that can help your business—no matter size or location and no matter your goal.

There’s really no need to explain this list! Let’s get to it. Here is our Top 10 List why shopping malls and retailers should be using SMS as of yesterday! Not using SMS? Get on it, would you? And give us a call.

SMS Marketing is dominating the market. Every day, more and more businesses embrace SMS as they recognize it can add real value to a marketing strategy.  SMS Marketing is here to stay. Why? In addition to answering why, today, I’m also going to suggest some tips on how to multiple your SMS Marketing contact database. SMS Marketing is a great tool, but it is only as good as your database.

Over the past several years, we have seen an increase in demand for indoor, location-based technology by retailers nationwide as the number of consumers with WiFi capable devices reaches saturation. Online shopping has put the hurt on many brick-and-mortar businesses, but they’re not down and out yet. In fact, many retailers and shopping centers are giving their stores a tech makeover, making them more attractive to consumers by providing a more personalized experience with the use of proximity marketing.

Here’s another Benefit of Text Messaging and another Demographic You May Not Have Considered Reaching

As a SMS text messaging provider, we like to talk about the benefits of using text messaging marketing to reach consumers—especially the younger generations of consumers who are one with their Smartphone or tablet. You know they kind I’m talking about, maybe you’re even one of them! Smartphone always within reach, uses it for everything (even an alarm clock), first thing they look at in the morning and the last thing they look at before they go to bed…