Emergency Communications Are Increasingly Being Distributed On Social Media Networks

Social media networks began as a tool for personal use. A way to be connected and stay in touch with our friends and family. Then businesses jumped on board and now anyone or any group uses them. The last several years, social media networks have exploded! You can pretty much find a social media network for anything.

For the second year in a row, Pocketstop has teamed up with the Dallas YMCA to provide RedFlag mass notification system alerts to participants, volunteers, spectators, family and friends of The Turkey Trot — Dallas’s Thanksgiving Day tradition.

The power of a social network can add value to a crisis communication strategy

Being able to effectively communicate during an emergency is an important capability of any organization. A crisis situation needs to be addressed systematically to prevent loss of life, damage to property and harm to an organization’s reputation. Keeping employees and other stakeholders informed in such situations can be a challenge. It is crucial to adopt and implement a crisis communication strategy no matter what type of organization is at stake. Schools, universities, shopping centers, corporate buildings, apartment complexes and movie theaters are just a few examples of organizations that need a solid crisis communication plan.

Last week an estimated 40,000 people gathered in Dallas for the largest Thanksgiving Day event of its kind in the United States, the 46th Annual Capital One Bank Dallas YMCA Turkey Trot. With the goal to hold a family-friendly event and the memory of the Boston Marathon bombing always present in the minds of organizers, the YMCA of Metropolitan Dallas made sure its emergency preparedness plan was tested and in place. This included changing the race course and offering the RedFlag notification system to attendees.

When your Emergency Alert Notification System absolutely, positively has to alert everyone on-time!

“If a check in occurs and nobody acknowledges it or comments on it, did a check in occur at all?”