The power of a social network can add value to a crisis communication strategy

Being able to effectively communicate during an emergency is an important capability of any organization. A crisis situation needs to be addressed systematically to prevent loss of life, damage to property and harm to an organization’s reputation. Keeping employees and other stakeholders informed in such situations can be a challenge. It is crucial to adopt and implement a crisis communication strategy no matter what type of organization is at stake. Schools, universities, shopping centers, corporate buildings, apartment complexes and movie theaters are just a few examples of organizations that need a solid crisis communication plan.