Malls in America are facing a retail apocalypse. Mall vacancies stood at a seven-year high of 9.1% in 2018’s third quarter. These large vacancies have led to the collapse of many shopping malls in the country, and about 1211 remain in the nation.

When was the last time you went to a shopping mall with the sole intent of buying something? Once perceived as the face of modern retail, many shopping malls are dying a slow death. Today, people often go to malls to hang out with their friends or spend quality time with their family. If your mall fails to engage your audience and provide a memorable experience, they will likely never come back.

The advent of online retail stores and e-commerce businesses have stolen the limelight from brick and mortar businesses. Shopping mall operators now have to work harder to attract customers and increase foot traffic forcing you to devise unique and innovative strategies to grab the attention of your audience. This becomes particularly crucial during peak sales periods and important holidays like Christmas, Valentines’ Day, etc.

Events are great-crowd pullers, and by organizing them in your shopping mall, you can increase your footfall with ease. They are great marketing tactics through which you can increase the sales of your store tenants as well. This is perhaps the reason why it’s so common to see shopping centers organize events regularly.

Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, and Amazon, have integrated pop-up shops into their marketing strategies.

While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.

Whether you wish to get the newest smartphone, purchase new clothes, grab some drinks, or watch the latest Hollywood blockbuster movies, a shopping mall has it all. However, with so many malls and trends going against shopping centers, it has become more difficult in recent years to increase foot traffic.

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