Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, and Amazon, have integrated pop-up shops into their marketing strategies.

While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.

Whether you wish to get the newest smartphone, purchase new clothes, grab some drinks, or watch the latest Hollywood blockbuster movies, a shopping mall has it all. However, with so many malls and trends going against shopping centers, it has become more difficult in recent years to increase foot traffic.

With a myriad of SMS marketing software solutions available in todays online marketplace, it's important for businesses to have access to professional results driven options. Pocketstop's Straightxt offers just that! It's a flexible, easy to use SMS marketing digital communications channel for businesses.