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Pocketstop Blog

When IT Hits the Fan: What IT Should Do When Infrastructure Goes Down

Posted by Daniel Wagstaff on May 10, 2018 9:14:20 AM

Your IT infrastructure is a delicate part of your overall business. It is the glue that holds together all of the hardware, software, data, and information that keeps your staff, customers, managers, and stakeholders up to date whilst your business runs smoothly. However, as with any technology reliant parts of your organization, there will be occasions when your IT infrastructure fails.

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Topics: business continuity, Technology

How to Measure Text Marketing ROI

Posted by Daniel Wagstaff on Apr 25, 2018 10:32:07 AM

With over 6 billion text messages sent and received every day just in the US, text message marketing is a powerful tool to be leveraged by businesses. Today, businesses face many options when it comes to the various methods available by which to engage, inform, and entertain their customers via SMS. However, SMS marketing can be costly for businesses, therefore it's crucial to measure text marketing ROI in order to adapt and improve for the future.

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Topics: Mobile, SMS, Technology, text marketing, text marketing ROI, text message marketing

How SMS can Enhance your Notifications in an Emergency

Posted by Daniel Wagstaff on Apr 20, 2018 11:09:55 AM

In the case of a workplace emergency situation, SMS technology can be seriously beneficial for emergency communications. Whereas many other communications methods may be available, other technologies can prove unreliable in times of true crisis.

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Topics: business continuity, Mobile, SMS, SMS notifications, Technology

Why Redflag Needs to be a Part of Your Business Continuity Plan

Posted by Daniel Wagstaff on Apr 13, 2018 9:17:08 AM

Any business continuity plan will be massively enhanced by incorporating mass communication software to engage with, and update key audiences.

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Topics: Business, business continuity, Hi-Tech, Technology

Expert Advice for Crisis Communications

Posted by Daniel Wagstaff on Apr 2, 2018 1:48:41 PM

The JLL Retail Division recently gathered a panel of experts, partners and members of corporate to discuss crisis communications in the retail context, and our very own Daniel Wagstaff joined the panel.

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Topics: Business, crisis communications, News, Pocketstop, RedFlag, Technology, Trending

A Lesson Learned from Workplace Harassment Scandals: Have Good Policies Before a Problem Arises

Posted by Daniel Wagstaff on Mar 23, 2018 11:38:05 AM

Is your company reviewing your harassment policy? Recently, the #MeToo movement and surrounding stories of workplace harassment left many HR departments scrambling to update harassment policies. Even though the law and sound corporate management have mandated good workplace harassment policies for decades, some companies just didn’t pay enough attention – until now, when workplace harassment has become a hot-button cultural issue. Now, companies that waited are behind the ball (and some are even facing lawsuits). Many companies that waited to review their harassment policies regret it.

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Topics: crisis communications, News, Pocketstop, RedFlag, Technology, Trending

If an emergency happens, who is in control of your story?

Posted by Daniel Wagstaff on Mar 22, 2018 11:30:46 AM

Many government agencies and high-profile businesses tell their employees to follow “the New York Times rule” when sending emails, drafting documents, and making business decisions. The rule is simple: if you would be embarrassed to see your conduct reported (or your email quoted) on the front page of the newspaper, think twice!

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Topics: Emergency Action Plan, Emergency Notification System, News, Pocketstop, RedFlag, Technology, Trending

Internal Communications During Cyber Attacks, a Major Threat to Businesses in 2018

Posted by Daniel Wagstaff on Mar 21, 2018 2:21:26 PM

In 2017, several major cyber attacks affected large businesses. Some affected millions of people: for example, the Equifax and Uber breaches compromised millions of people’s information. Beyond the high-profile attacks affecting millions of consumers, many small businesses faced the constant threat of falling victim to one of many malware attacks on corporate systems.

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Topics: Emergency Action Plan, News, Pocketstop, RedFlag, Technology, Trending

A Template for Learning from Crises

Posted by Daniel Wagstaff on Mar 1, 2018 9:50:54 AM

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Topics: crisis communications, Emergency Notification System, Pocketstop, RedFlag, Technology, Trending

Four characteristics of effective messages

Posted by Daniel Wagstaff on Feb 5, 2018 1:55:11 PM

This blog originated from The Crisis Communicator by Paul Rhynard. See the original post here.

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Topics: Business, crisis communications, News, Pocketstop, RedFlag, Technology, Trending