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How to Measure Text Marketing ROI

Posted by Daniel Wagstaff on Apr 25, 2018 10:32:07 AM

With over 6 billion text messages sent and received every day just in the US, text message marketing is a powerful tool to be leveraged by businesses. Today, businesses face many options when it comes to the various methods available by which to engage, inform, and entertain their customers via SMS. However, SMS marketing can be costly for businesses, therefore it's crucial to measure text marketing ROI in order to adapt and improve for the future.

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Topics: Mobile, Technology, text marketing, SMS, text marketing ROI, text message marketing