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[White Paper] How To Make Text Message Marketing Work For Your Business
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Pocketstop Blog

7 Shopping Mall Holiday Marketing Ideas

Posted by Daniel Wagstaff on Oct 17, 2019 6:54:00 AM

While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.

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Topics: Shopping Centers, Straightxt, text message marketing, Holiday Marketing

What is The ROI of Text Message Marketing?

Posted by Daniel Wagstaff on Dec 20, 2018 11:42:35 PM

Text message marketing is a highly flexible and efficient digital marketing solution companies regardless of their size and sector, which is why its implementation has skyrocketed in the in previous years, with 66% of the global population having used text messages for business communication in 2018. Companies and marketers who have found a way to keep up with industry innovation and employ text message marketing for their marketing strategies, whether we are talking about one-time only campaign, recurrent ones, such as holiday campaigns, or on-going campaigns such as loyalty programs, are seeing the positive impact that this digital marketing strategy has had on their overall activity.

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Topics: text message marketing

Why Rich Communication Services (RCS) Is the Future of Text Message Marketing

Posted by Daniel Wagstaff on Nov 14, 2018 6:00:00 AM

In a world driven by innovation and the need to manage our time as best as possible, the relationship between brands and customers will always be subject to change. Companies that don’t keep up with these changes, and that don’t upgrade their strategies, solutions, and technologies based on industry and customer demands are having a hard time with seeing the growth they were expecting, and some even struggle to stay in business. Text message marketing is providing companies with a channel of broadcasting their message to their customers, one that is not only simple to use and desired by both parties involved, but also cost-effective. Nowadays, text message marketing is even used for providing customer service, with impressive results. But is this all there is for the future of text message marketing?

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Topics: text message marketing, Rich Communication Services, RCS

Text Message Marketing for Political Campaigns

Posted by Daniel Wagstaff on Nov 2, 2018 6:00:00 AM

In a rapidly-changing world, in which new technologies emerge daily, text message marketing is currently experiencing an incredible growth throughout all industries of the corporate environment; yet there is more to this simple, modern, and intimate mean of communication than connecting customers with their favorite brands of products and services.

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Topics: text message marketing

10 Unbelievable But True Text Message Marketing Stats

Posted by Daniel Wagstaff on Nov 1, 2018 6:00:00 AM

The year was 2005. Mobile marketing began with simple text messages being sent to customers by businesses and brands they signed up with to receive these messages that ranged from notification of sales to new product announcements. At that point, mobile marketing was born! Over a decade later, it has flourished into a booming business. Just how, you may wonder.

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Topics: text message marketing

Text Message Marketing for Restaurants

Posted by Daniel Wagstaff on Oct 29, 2018 6:00:00 AM

The advances of modern technology have made mobile the primary channel of communication, leading businesses to implement significant upgrades to the way they are presenting their messages to customers. And although a lot of them have turned to text message marketing, this solution is sometimes wrongfully seen as the go-to marketing method for retail businesses, with other industries typically being left out of the loop. Yet people utilizing the services of businesses across all industries and sectors have a mobile phone, and appreciate the cleanness, efficiency, and urgency of a text message, especially when it comes to interacting with the hospitality industry and the restaurant sector.

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Topics: text message marketing

The Do's and Don'ts of Text Message Marketing

Posted by Daniel Wagstaff on Oct 19, 2018 6:00:00 AM

Text message marketing is seeing an astonishingly rapid increase in popularity as more and more businesses – big and small – are turning to it for their customer-engagement needs. Given the remarkable open-and-read rate of text messages, there’s no situation in which your marketing strategy will not benefit from text messaging solutions, from when you want to inform your customers about new products or an ongoing sales campaign, to when you are organizing events, starting a loyalty program or asking for feedback.

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Topics: text message marketing

Email vs. Text Message Marketing: Which is More Effective

Posted by Daniel Wagstaff on Oct 18, 2018 1:13:09 PM

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The problem with these actions is that aside from not custom-tailoring the marketing strategy to fit the needs of their organization, they are also not utilizing technology in their favor. Two of the most powerful strategies, email marketing and text message marketing have experienced significant changes, thus making them somewhat of a novelty in the industry. Whether we are talking about the novelty of email losing its appeal or the novelty of text messaging regaining its rightful place, these are aspects with which companies struggle when it comes to implementing their strategies.

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Topics: text marketing, text message marketing

5 Ways To Integrate Social Media and Text Messaging To Enhance Your Marketing

Posted by Daniel Wagstaff on Oct 10, 2018 6:00:00 AM

Over the past ten years, the use of social media has steadily increased. Statistics indicate that as of 2018, 69% of Americans use social media. And what is more, close to 80% of social media use is on a mobile device.

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Topics: text message marketing

5 Myths About Text Message Marketing

Posted by Daniel Wagstaff on Oct 9, 2018 6:00:00 AM

For almost two decades, text message marketing has ruled the marketing industry incontestably with high success rates. SMS marketing statistics and facts demonstrate why that has been the case.

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Topics: text message marketing